11th edition of Clean India Show Unearthing the Unexplored Market

  • First-ever Cleaning Show in a Tier II City
  • 40 first-time exhibitors
  • 62 new launches
  • Over 5000 business enquiries
  • 10 industry association support
  • 60% stalls booked for Clean India Show 2015 in Indore

“Having got over 400 enquires at the Show, we are certain to convert over 20% into real business and that would itself be a huge volume.”
“We took the right decision of participating in Clean India Show.”

Making inroads into a fast developing market, Clean India Show 2014 opened doors to a wide number of industries with over 95% of the visitors finding the right solutions to meet their requirements. Anil Patil, VP-Supply Chain, Vadilal Group: “Clean India Show’s first foray in the Gujarat state has come at a very opportune time. With the rising industrial growth in the state coinciding post-Swachh Bharat Abhiyan, cleaning industry is bullish. Maintaining cleanliness & hygiene is a necessity when it comes to dairy industry. Even the cleaning products used, has to be food grade and FDA approved. Shows like Clean India can be a platform to raise awareness on a fundamental level on the practicality of maintaining cleanliness.”  Srinivasan Murali Vishwanathan, Head Administration-Tata Consultancy Services, said “We have had some serious discussions with different manufacturers and we are quite optimistic. The exhibitors we met have also promised to provide customized solutions.”

Besides local industries, delegates from across India and seven countries visited the Show.

Inaugurating the Clean India Show, the guests of honours Rakesh Shah, President-Gujarat Chamber of Commerce & Industries; Sharat Sharma, Director-Operations, Delhi Metro; Pantesh Jinvala, President-Federation of Small Scale Industries and Ashok Patel, Vice-President-Ahmedabad Engineering Manufacturers’ Association congratulated Virtual Info Systems for organising the Clean India Shows which increased awareness on the need for cleanliness & hygiene, provided information on the solutions available in the market and paved the way for a “Clean India”.

Sharat Sharma Director-Operations, Delhi Metro said, “Clean India Show not only satisfies the need for end-to-end cleaning solutions, but also provides inputs to move beyond cleaning, towards sanitation and hygiene. It is a perfect fit for Delhi Metro that carries cleanliness and hygiene in its DNA.“Our desire to make Delhi Metro stations clean and hygienic like airports has actually brought us here as this can only be possible through mechanized and automated solutions. The task is not easy viewing that Delhi Metro has got 27 lakhs commuters travelling on a daily basis. Change in attitude & mindset of the general public and regulating policies is must to promote cleanliness everywhere.”

It was for the very first time that a cleaning show was held in Gujarat, often credited as ‘one of the most industrialized state’ and the perfect market for expansion for the Indian cleaning industry.

Visitors flocked in from Railways, Metro, Airports and Municipal Corporations besides Corporate Houses, Pharma, Foundries, Food Industry, Hospitality, Healthcare, Automobiles, Educational Institutions, Townships and many other segments. “We hardly had time to move out of the stall with so many visitors.”

 For the first time ever, a new company was launched at the Clean India Show. While Sharat Sharma did the ribbon cutting, a delighted Gajendra Singh Parihar, MD-Cleaningroots said: “We, at ‘Cleaning roots’ intend to provide our customers with the best of the pre & post-mechanized cleaning services based on our expertise of modern cleaning machines, professionally trained manpower & understanding, analyzing problems and offering right mix of products & services for greater results.” “I wish to express my gratitude to the Clean India team for introducing me to a completely new segment of the cleaning industry at the Bangalore show in 2012. The response from the visitors and the cleaning industry has been splendid. We are pretty delighted to be part of such a show.”

The Clean India Show showcases the latest developments in the Indian cleaning market, and is the place to further business connections, lock-in deals and expand by tying up with distributors. Many exhibitors have repeatedly chosen Clean India Show for the advantage it provides both in terms of business and networking.

Exhibitors Speak

In an e-mail sent post-Show, Varun Karthikeyan, MD-Roots Multiclean Ltd, said: The Clean India Show in Gujarat was indeed a good show for us and to most of the people I spoke to as well. I really feel tier II cities should be more focused in the future and the same strategy should be followed like in Ahmedabad. viz-a-viz tying up with local Industrial Associations to get them to visit the show. We are definitely participating in the Indore show, which I am sure will be a good one as well.”

Paresh Parekh, MD-Sort India Enviro Solutions: “It was a very nice experience. I think the Show went very well. We are happy to be associated with the Clean India team. We met a number of decision makers and got good feedback.”

George Oommen, MD-Excel International: `“We have introduced three companies to India, in this Show: Kaivac from the US, Soluclean from the UK and Marplast from Italy. While Kaivac displayed some very innovative solutions such as Autovac, Soluclean showcased comprehensive range of pre-dosed concentrated cleaning chemicals. The Show was good, we have received good response.”

Sunil Kapoor, MD-Nilfisk-Advance India Ltd:

“I would like to congratulate the Clean India team to introduce and keep spreading mechanised cleaning through its Shows, seminars and magazines. The 11th edition of Clean India Show was very important for us, because of two obvious reasons: first, it was a new place and non-metro city and second, Ahmedabad is a leading industrial place in India. True to the words promised, the Show was very exciting for us and we are very happy with the kind of responses we have got.”

Vivek Mata, MD-Charnock Equipments Pvt Ltd: “It appears that moving to the tier II cities like Ahmedabad was a good decision indeed and I am quite positive about Indore too.”

Raja Mukherjee, National Head-Training and Technical Services, Eureka Forbes Ltd: “Response has been very good. We have been participating in the Show since the beginning and would continue to do so.”

Prashant Sule, Managing Director, Cannon Hygiene India Pvt Ltd:  “When we were informed last year that the next Show of Clean India was to be held in Ahmedabad, we had serious apprehensions. It was really difficult to take a decision on participating in this Show. However, having participated in all the past Shows, we decided to go ahead with this show as well. And I can tell you, we have absolutely no regrets for having participated. As a matter of fact, I can’t imagine what we would have lost, if we had not participated. We not only saw a good footfall but also quality crowd. And not just from Ahmedabad but all the industries in Gujarat were represented at the show. We sincerely thank Virtual Info Systems to have given us such a grand Show.”

 Peter Van Den Boom, Export Area Manager, Comac SPA: “We have a long standing association with Eureka Forbes. It has been over 10 years since I was introduced to the Indian market. I have seen the exponential growth it has undertaken in the past 10 years and we have been receiving incredible response from clients and consumers alike in the Show. I believe that the next five years would be crucial for the Indian cleaning industry, especially for mechanized cleaning, after Prime Minster Modi launched the ‘Swachch Bharat Abhiyan’ and lend his weight behind the industry. The market is bound to grow due to greater demand for mechanized cleaning by the end users.”

Jorg Peter Staehle, Managing Director, Columbus: “The main attraction in participating at the Clean India Show is the booming potential of Indian market. With gradual rise in awareness on the importance of hygiene and sanitation, there is also a growing demand for quality equipment.”

Dharmendra, Director, Benaka Engineering Company Pvt Ltd: “We have got some major prospective business leads from the Show; Visitors looking for long term indigenous solutions were keen to know the new launches such as robotic machine and ride-on scrubber drier.”

Joseph Sultan, Director-International Business Solution, Netpak: “Considering the quality of visitors, and size of the Show, it was a very good Show. Good response! The visitors were genuine and serious with keen interest in the products! We look forward to be back again.”

Gagan R. Saigal, Regional Head (West), Western Floor Pvt Ltd: “It is an intelligent decision to organise on a regional basis, rather than limiting to the metro spaces only. This Show is more about awareness and the regional masses are totally unaware of the cleaning developments.”  

 Hemraj Bhavsar, Business Manager Aadit EHS Solutions Pvt Ltd: “We have been based in Gujarat for the past 15 years and were actually pleasantly surprised by the rush of visitors at our stall. The awareness in the state for cleanliness and hygiene is very low, but on a steady rise. We have been amazed by the number of queries that we have received and have realized that there is a huge ademand for the services we provide that was not being adequately addressed earlier. The gap between the end-users and manufacturers has been narrowed down by the Clean India Shows and now we are able to bring the right solution to the right people.”

Hari Prasad, Director-Vital Marketing: “Such astounding has been the response at the show that I will be required to stay back at Ahmedabad for few weeks to completely follow through all the enquiries received.”

First time exhibitors

Though it was the first foray into the Gujarat cleaning market, the cleaning industry was bullish. The proof was the number of first time exhibitors.

Tushant Rathod, MD-Renew Solutions & Services: “I would like to congratulate the Clean India team for providing such a unique and wonderful platform to introduce our specialist dry cleaning services in the Indian market. We are extremely happy with the responses and would continue to participate in future Shows too.

Sanjay Jalla, CEO, Transchem Deliveries Pvt Ltd: “Our experience as a first time exhibitor at the Clean India Show has been so wonderful that we were the very first to book our stall for the next show. We now wish to take forward this association with the show by exhibiting in every Show in the future.”

Haroon Rasheed, MD, Jan & Bros LLC: “This is the first time that we have exhibited at the Clean India Show and the response from the visitors at Ahmedabad has been pleasantly surprising, considering that the show was being held for the first time in a non-metro city.”

 Ben Elder, CEO, West Industries: “This is our first visit to India and the participation in the Clean India Show is our entry to the Indian cleaning market. We have made many useful new contacts and are pleased with the response received. We aim to continue our association with the show and plan to participate when the show returns to Mumbai.”

Hiren Modi, CEO, Klinox Marketing: “We have come to the Clean India Show for the first time after launching the Betco brand in India. The response for our green range of products displayed has been too good to be true. It has been the perfect platform to showcase our company and our products.”

Sunil Shah, CEO, Foggers India Pvt Ltd: “We have obtained superb response from the visitors. Clean India Show has been a perfect platform for us to meet our clients directly, whereas in the past, they only knew us through our distributors.”

Mona Shah, Siddhi Enterprises, Hygiene Fresh: “It was at the Clean India Show held in Mumbai last year that we got in touch with Hygiene Fresh and began our business association. So as a distributor, I would like to thank the organizers of the show for getting the cleaning industry under one roof and making it favourable to forge new business relations.”

Vikas Daruwala, Partner, Ratnesh Raj Chemicals: “Though we are yet to expand ourselves in South India, we were pleasantly surprised to receive enquiries from the South too, at this Show. Clean India Show is the perfect platform to network and expand our business interest, we look forward to our future participation as well.”

Dhaval Bhati, Director, Rex Environment Science Pvt Ltd:
“The Show has attracted visitors from across India and allowed us to market our company to a pan-India level. This is exactly the platform we were looking for to further our business interests and we will continue our association with the show in the future as well.”

 

Sumeet Khurana, MD-Dulevo India Pvt Ltd:  “We have been participating in the Clean India Show right from the beginning and we have only experienced a surge in quality visitors every year. Our demand and expectations from the Show have been increasing and rightly addressed. We believe that this is the place to be to make a mark in the industry.”

Jigar Shah, Director, Revachem: “We have been highly impressed with the quality visitors we have received from all over the country. It has given us opportunities to look for distributors from non-represented areas. We look forward to work with Clean India Show on a mutually fruitful partnership.”

Jignay Dave, GM, Nilkamal Limited: “The Show has allowed us to meet our target segment and provided us, an insight into the end-user mindset. This will help in better positioning of our products in the market.

Ashish Sahoo, National Head, Rosario Cosmetics Pvt Ltd: “We have received tremendous response from visitors for our products and also from potential distributors at the Show. The Clean India Show was a great platform for publicity of our products and was very successful for our business interests.”

Clement Loh, GM, Nozomi Marketing (M) SDN BHD: “There is a huge potential in the Indian cleaning market and being the first time exhibitor, the Show has allowed us a valuable insight. We look forward to participating in more of these Shows in the future and gain a foothold in the Indian market.”

Potential in the market

Though the Indian cleaning market is still growing and the potential is limitless, the Gujarat cleaning market is still in its nascent stage. With the ‘Swachch Bharat Abhiyan’ now being adopted nationwide, the potential of the cleaning industry is on the rise.

Vijay Korgaonkar, GM, Best Practice Washroom Pvt Ltd:
“It was a very good experience for those participating as well as visiting the Show. We thank the Clean India Show for providing with a platform to showcase the very best of the cleaning industry for the benefit of the visitors. A lot of interest with respect to washroom hygiene was witnessed among the visitors. With an array of products and services to choose from, the visitors to the Clean India Show were the real winners.”

Meindert De Boer, BD Advisor, TVH India Pvt Ltd: “Finding spare parts for cleaning equipment is quite difficult and we aim to be a one-stop shop for all spares. India is a new market when it comes to cleaning, so there is a huge potential with room for massive growth. In the next few years, we believe that it will be the biggest market for us.”

 Changing mind-set and going beyond cleanliness

Nutech Jetting Equipments India Pvt Ltd: “It is evident from the visitors’ response that the mind set on sanitation and hygiene is evolving. Clean India Show is doing a commendable work of increasing awareness on cleanliness and supporting the cleaning industry in India.”

Sterling Hygiene Tissue Pvt Ltd: 

“We are very happy with the initiative that Clean India Show has taken to create awareness on the importance of cleanliness and hygiene. The push that the cleaning industry requires has been provided by the ‘Swachch Bharat Campaign; flagged off by our Prime Minister. We hope that the cleaning industry can come together and make the campaign a grand success.”

Aneesh, Branch Manager-Operations at Gujarat, Rentokil Initial India: “We have received a good response especially from the food and pharma segments for our services and also from the residential end for our pest management. Clean India Show is a great platform in creating awareness on the various kinds of services that is available in the market today. Thumbs Up! I wish that the show continues with its success story.”

Girish Nanda, Managing Director, Intercare Cleaning and Hygiene Services Pvt Ltd: “Clean India Shows’ contribution and support to the cleaning industry has been remarkable. But there is a need now to go beyond cleanliness and focus on sanitation and hygiene. ‘Looking clean’ and ‘being clean’ are two very different concepts. It is time that the Indian cleaning industry matures and accepts globally prevalent parameters in hygiene and sanitation.”

Dashrath Purohit, Proprietor, Shubham Industries: “Our expectations from the Show keep on increasing with every passing year and we are glad to say that not only the Show meets our expectations but also often exceeds it.”

Visitors’ Response

Ravindra Gupta, CME, Western Railways, a first time visitor to the Show was impressed with the wide range of cleaning solutions available. “I am very optimistic that the information and knowledge that I have gained at the Show can be implemented to better maintain railway premises. It will help change the image of Indian Railways.”

The Municipal Corporations too were looking for latest equipment and tools that could help maintain sanitation in their respective cities. Speaking on the gradual shift in the perception on cleanliness and changing mindset, Sanjay Kumar, Additional Commissioner, Bhopal Municipal Corporation said, “Cleanliness is now at the heart of every discussion and Clean India Show is doing a wonderful job of providing the technological and technical aspect behind it. Changing the mind set is of prime importance, because only when a person realizes the importance of sanitation and hygiene can the cleaning industry achieve its true potential.”

Municipal Corporations of Ajmer, Surat, Gandhinagar, Jamnagar, Ahmedabad and Bhopal were represented at the Clean India Show.

Speaking on the importance of shows like Clean India, play in enhancing knowledge, Satnar Sharma, Health Officer, Ajmer Municipal Corporation, said, “I have attended both the Shows as well as the seminars and found it to be very insightful in terms of advancement of the cleaning industry.”

Appreciating the work done by the Show, Dr. M N Patel, Vice Chancellor, Gujarat University said, “Engaging in maintaining sanitation and hygiene should be the need of the hour as its benefits are far reaching. Clean India Show as a platform, echoes the mission taken up by our Prime Minster himself, as it motivates and promotes cleanliness and hygiene. With the help of these kinds of shows, India will achieve the target of being a clean country sooner than the target year set for 2019.”

While the government institutions are working in creating a cleaner India, multiplying the business prospects of the cleaning companies. The Industrial associations are also lending their weight behind the Abhiyan. Their main focus on creating awareness on cleanliness among their member companies with special attention towards mechanized cleaning.

Over 11 Associations have supported the Clean India Show in Ahmedabad signalling that cleanliness and hygiene is no longer just the domain of individual company or plant. The Associations came together on the issue of sanitation and hygiene for the benefit of their members.

Main reasons for maintaining cleanliness in industries have always been quality in production and safety of employees, but now incentives by the government for cleanliness is also a driving factor. The associations have also taken steps to reiterate the importance of cleanliness. The Federation of Gujarat Industries has set up a ‘civic affairs committee’ that works in creating awareness, in addition to adopting public areas and maintaining them.

  Nitesh Patel, Secretary General, Federation of Gujarat Industries said, “The Clean India Show is a perfect platform to showcase cleaning products and services not only from India but also from all over the world. Many equipment and tools on display at the show will surely benefit the industries looking for personalized cleaning solutions.

There was demand for cleaning solutions from the smallest tools like, mops, duster and cleaning gloves to heavy duty equipment like high pressure jets, road sweepers and scrubber driers. Any and every cleaning requirement of the visitors was addressed at the show, with many exhibitors providing personalized solutions. With many companies outsourcing their housekeeping functions, the need for service providers was also noticeable.

Sunil Ralph, VP Admin. & Facilities, Essar Steel Ltd, Hazira: “I congratulate the Clean India team for a well-organized and well attended show. I have noticed a lot of participation from the Far East as well as numerous American and European companies. The Show brings together human and mechanical aspects of cleaning together for better results. This different perspective to cleaning makes it enjoyable, comfortable and convenient for workers across the industries. I propose Clean India to take the lead in establishing a forum and in uniting all the people part of the ‘Swachch Bharat Abhiyan’ and in creating a movement to change the county into a cleaner and better India.

JuanVi Del Pozo, Export Manager-Mopatex, Spain: “It was my first visit to India, which is a big market. We are looking for distributors and have had several one on one meetings with many tools manufacturers/exhibitors here. I am very hopeful of sealing the deal.”

Pankaj R. Desai, MD- Gujarat Tea Processors & Packers Ltd: “So far, we have an in-house set up of conventional cleaning which affects our productivity. This is because we have to shut down the shop floor in areas where manual cleaning is being done. This also affects the air quality of the shop-floor. At Clean India Show, we are looking for the mechanised solutions such as heavy duty high pressure vacuum cleaners that can help improve the productivity as well as quality. We have seen the entire range and have asked some of the exhibitors for a demo at the plant. We will take it forward thereon.”

M. A. Narmawala, Commissioner of Co-operation & Registrar of Co-operative Societies, Gujarat State:  “Excellent, interesting and helpful! The Show displays the solutions that are fully in sync with the Swachh Bharat Abhiyan.”

Rahul Teotia, AM-Hero MotorCorp:  “This is the first time I am visiting a cleaning Show like this. I saw many innovative cleaning equipment and services that would be of great help in maintaining our plant better.”

M.G. Meghane, OSD, Amul Dairy: “Maintaining cleanliness and hygiene is of prime importance in the food industry and visiting the show allowed us to gain better knowledge in understanding the science behind cleaning operations. We have requested various companies to provide demonstrations at our plant and will be opting for technologically advanced cleaning operations wherever applicable.”

Having efficient mechanized cleaning operations is actually cost effective and a boon to the bottom line.

A.G. Deshpande, Manager-Corporate Comm & Admin, GlaxoSmithKline Pharmaceuticals Ltd: “I have attended the seminars and visited the Show too. It was fantabulous. We must have such gatherings more and more; this will help raise the awareness, address the concerns that admin managers find hard to fulfil.”

Pankaj Prajapati, Manager-Housekeeping, Havmor Ice-Cream Ltd: “It was certainly an amazing experience! We have two factories in Gujarat and are planning to set up a big one in Maharashtra. We have marked many of the new equipment and washroom hygiene solutions that will help not only reduce the dependency on workforce but also help improve standards.”

Pankaj Singh, Asst. Manager Plant Services, Fiat India Automobiles Limited: “Possessing the correct knowledge and being competent in all aspects of professional cleaning is economical and helps in the bottom line. Clean India Show is the place for such valuable insight of the cleaning industry.”

Lal Dave, CEO, Care Group India: “The biggest challenge in maintaining a pharma plant is to achieve different levels of sanitation and hygiene in different areas. The outdoor areas, for example, require different cleaning methods in comparison to the clean rooms. The show has helped us to figure out the classification of cleaning equipment and systems vis-à-vis areas.”

Kunal Shah, HR, AIA Engineering Ltd: “In the foundry business, cleanliness and sanitation plays a very vital role. Our main requirement are of fine dust collection from heights and different fixers for dustbins. Clean India Show provided with a lot of options allowing us to choose the best suitable among them. We look forward to further automize our cleaning operations.” 

S N Patil, QA, Sumul Dairy:  “Visiting the Show enabled us to gain knowledge in different cleaning tools and equipment available in the market. It is of vital importance that safe and food grade cleaning systems are only used and we found many options from the exhibitors at the Show.”

Gaurang Pandey: “We could find plenty of alternatives available in the market. We have marked some of the equipment manufacturers and will move forward after analyzing our requirements carefully.”

Snehlata Venkat, Executive Housekeeper-Fortune Park, Ahmedabad: “Our prime requirement is adopting latest equipment and I am more than happy to see all kinds of cleaning equipment under one roof. I must say, the Show has been organized and managed beautifully.”

The Future…
The Indian cleaning industry is at the cusp of a very opportune time. The rising acceptance of sanitation and hygiene, the government support through ‘Swachh Bharat Abhiyan’ and the opening up of untapped market, ensures that the boom years for the Indian cleaning industry is round the corner. Many industries are linking cleanliness, sanitation and hygiene to CSR duties and that has made the departments responsible for maintaining cleanliness and getting the needed funds. This inflow of capital into the cleaning industry is making it ripe for mega growth in the next few years. Virtual Info Systems with the mission to unearth newer markets heads to Indore in 2015

Innovations in Waste Management Solutions

The Clean India Show-2014, also showcased waste management solutions and innovative technologies for the benefit of the visitors.

The main problem of waste management operations is collection of waste. Efficient waste collection can help in proper waste disposal and curb the nuisance of the rising volume of garbage.

“Clean India Show provides with an accessible platform to showcase innovative ideas that can effectively tackle the waste management problem that plagues the country. I believe that private players can encash on the huge potential of on-demand recyclable collection in the country,” said, Paresh Parekh, Founder and Managing Director, Sort India Enviro Solutions Ltd.

Eco Recycling Ltd provides services for over 450 appliances that includes consumer durables, electronics and other electronic devices.

“It is time that people realized that improper disposal of e-waste is toxic to the environment and also to inhabitants in the surroundings. There are laws in place to ensure e-waste disposal is completed in a mannerly fashion. But due to lack of awareness, implementation is impaired. At the Clean India Show, many visitors from Industries, Corporate houses and Townships showed interest in our services and exhibiting at the Show also helped in reaching out to a wider audience,” Anuradha Singh-AVP-CSR & EPR Projects, Eco Recycling Ltd.

Taking the entire process of waste collection and transport online, URL Software Global Inc. has made waste management more transparent, efficient and accountable. The geo-coding on the transport vans, garbage bins etc., allows to ensure that the system is not subverted in any way.

Lokesh Patel, MD, URL Software Global Inc.: “Being a first time exhibitor, we have realized that there is a huge market for the services we provide. Corporate houses, Townships and even Municipal Corporations have showed interest in availing our services. The Show provided with the perfect platform to showcase our services on a massive level. We are proud to be associated with Clean India Show and look forward to continuing our association.”

Waste management being a very important facet of the cleaning industry, visitors were happy to see that due importance being given to it at the Clean India Show. And many exhibitors providing waste management solutions were interested in showcasing the technological developments in the sectors at the Show.

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1 comment

Harshada S August, 2024 - 4:03 pm
Thank you for sharing valuable information. We will definitely use this in our upcoming videos on Swachh Bharat, Developed Nation!
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