Led by engineer-turned-entrepreneur N. Venkatesh, Proprietor-Aviva Brushes from Coimbatore is emerging as a reliable Indian manufacturer of industrial and technical brushes. Built during the pandemic years and refined through continuous reinvestment in quality, the company now supplies key OEMs and is preparing to scale into full-fledged, Made-in-India brush assemblies — a significant step toward reducing dependence on imports.
when a small team returned to India at the start of the pandemic, they did not just bring family. They brought an idea that has since evolved into a specialist brush-manufacturing business in Coimbatore. Four years on, Aviva Brushes, the company, has moved from proving its capability to a large regional OEM (original-equipment-manufacturer) and is now plotting the next leap: Full end-to-end, Made-in-India brush production.
Aviva’s early growth hinged on one thing manufacturers in the region still benefit from: Proximity. Supplying to Roots Multiclean, allowed Aviva to take rapid turnarounds (some stock-keeping units in as little as 15 days) and steady volumes that financed quality upgrades.
“We wanted to prove we could supply reliably, and we have achieved that,” says Venkatesh, who took charge of production after a career in engineering and an unexpected transition into manufacturing.
Capacity today is modest but purposeful: Two main machines run across eight to 12-hour shifts, 140 brush varieties on the floor, and about 50% spare capacity for urgent orders or product trials. The team has reinvested substantially — close to ₹25 lakh on machine overhauls — to lift quality and consistency. They mix automated runs with manual proofing and R&D, a hybrid approach that helps them match the precise profiles required by diverse industrial applications.
Quality, not cost, is non-negotiable. The company prefers virgin filaments over recycled alternatives after trials showed recycled feedstock failed to meet strength and finish requirements. That stance defines their market positioning: Industrial and technical brushes first; cleaning brushes and consumer lines second.
” We want to be a dedicated brush manufacturer — industrial and technical brushes are our primary goal. And at any point of time quality is non-negotiable. “
The competitive pressure is clear. Bulk buyers frequently source from China, where highly specialised clusters deliver massive volumes and low landed costs. The founder’s reply is pragmatic: Match the buyer’s volume commitments and they can match Chinese prices — but only if minimum order quantities make economic sense. “If buyers commit to volume, we can match China’s price while delivering better quality,” Venkatesh explains.
Growth plans are concrete. The next investments include a small, flexible machine for testing and a push into injection-moulding so brush housings and assemblies can be produced in-house. That would allow the company to offer complete, domestically manufactured brush assemblies — a strong selling point for customers seeking both quality and supply-chain resilience.
Marketing is the other front. Despite technical competence, many in the industry still assume the company exists only to serve Roots. The Aviva team now aims to change that perception through trade shows, LinkedIn thought leadership, product videos, QR-coded spec sheets and targeted outreach to facility-management and OEM customers.
Coimbatore’s ecosystem — skilled labour, nearby suppliers, and a culture of industrial collaboration — helped this company move from startup to specialised manufacturers. The next chapter will assess whether that local advantage, paired with a clear quality-first strategy and a willingness to scale, can convert domestic demand and replace a slice of imports with truly Indian-made brushes.