Garner launches its first plastic waste collection centre in Chennai; Plastic for Change
Garnier, one of the world’s largest mass-market beauty brands, reinforces its environmental commitment by funding an enthusiastic plastic waste collection centre in Chennai, India, in collaboration with Plastics for Change, a social enterprise founded with the goal of using plastic waste as a source to address social issues. The goal is to collect 2,000 tonnes of ocean-bound plastic. This centre will improve the lives of 2000 people from the surrounding communities in its first year. In European markets, the collected plastic has been incorporated into the packaging of Garnier’s iconic haircare Ultra Doux range. For the first time, Ultra Doux bottles are made entirely of recycled plastic, with 30% being ocean-bound plastic.
Garnier will install plastic collection kiosks in 20 prominent locations across Mumbai, Chennai, and Delhi to make collection services more accessible to all, encouraging consumers to take their #OneGreenStep. Garnier has also partnered with eCommerce partners Amazon and Myntra, as part of which Garnier will recycle two plastic bottles for every Garnier product purchased on these platforms via Plastics for Change.
“As one of the world’s leading mass beauty brands, Garnier has the unique opportunity to help create a positive impact on the planet by leading the way towards sustainable beauty that is accessible to all,” said Adrien Koskas, Global Brand President – Garnier, L’Oréal. Garnier Green Beauty aims to change the way the beauty industry operates by creating beauty that is good for both you and the environment.
We are committed to collaborating with organisations such as Plastics For Change to have a more positive impact on the planet. I’m overjoyed to announce our next major milestone in collaboration with Plastics for Change: a dedicated Collection Centre in Chennai. We hope to have a greater impact, not only on the environment, but also on the local community, with this new Center.”
“Plastics For Change was founded with the mission of using plastic waste as a resource for creating dignified livelihoods and alleviating poverty,” said Andrew Almack, CEO and Founder of Plastics For Change. Waste collectors at the bottom of recycling supply chains are the backbone of the circular economy, and by empowering them, we can have an impact on both the social and environmental fronts. By 2030, we hope to have connected a million waste collectors through fair-trade supply chains. This collection centre is a significant step forward for Plastics for Change and Garnier on their Green Beauty journey.”
Garnier has been collaborating with Plastics for Change since 2020 to collect and recycle plastic while enabling informal waste collectors, waste entrepreneurs, and their families to earn a consistent income and improve their overall livelihood. Garnier has helped collect the equivalent of 539+ tonnes of plastic and support over 3,200 beneficiaries since 2020.