Jubilant FoodWorks Limited (JFL), a Food Service Company has envisioned “Be The Change” – a nationwide attempt to inspire behavioural change aimed at supporting the Swachh Bharat Abhiyan, starting with the immediate vicinity of own restaurants. The announcement was made at the Swachhta Diwas celebrations – a program designed to celebrate the spirit of behavioral change – in the presence of Arun Jaitley, Hon’ble Finance Minister.
“Be The Change” is a movement that showcases the commitment of Jubilant FoodWorks as well as its 27,000+ employees of Domino’s Pizza and Dunkin’ Donuts to become change agents and drive awareness among the citizens of the country towards individual ownership and responsibility towards keeping one’s immediate surroundings clean. The organization will conduct continuous consumer dialogue at the retail level to keep educating consumers about personal hygiene and cleanliness. It will also run a rag-pickers development program for the social upliftment of rag picker families in Delhi, Mumbai and Kolkata. Domino’s Pizza and Dunkin’ Donuts employees will hold awareness camps in schools to propagate this agenda among school children.