Focus

What began as a vision to put accumulated expertise to better use has turned into a mission — to build an ecosystem where Indian innovation, engineering excellence, and collaborative growth drive the future of cleaning machinery. Devendiran Namachivayam, Managing Director of Dima Techind Pvt. Ltd speaks about how it all started and the vision of his new entity.

Q. What inspired you to start Dima?
A: After decades in this field, I realised much of my technical knowledge was sitting idle. Many small manufacturers have great ideas but lack the know-how to turn them into products. I did not want that knowledge to go waste. That is how Dima started — as a platform where innovation, design, and shared expertise could come together, enabling others to grow through what we have learned.
How does this philosophy reflect in your business model?
A: We never wanted to be just another equipment company. Our idea is to develop components, machines, and systems that can also help other manufacturers scale. If someone needs a specific part — a water pump, brush head, or electrical component — we can design, supply, or even co-develop it. This reduces India’s dependence on imports while raising the overall standard of domestic manufacturing.

Q. What kind of innovations has Dima introduced?
A: One of our key developments is a single-disc floor cleaning machine with an integrated tank that’s ergonomically designed for balance and efficiency. It is user-friendly, reliable, and certified under both CE (Confirming to European standards) and (Bureau of Indian Standards certification) BIS standards. We have already supplied units to Rossari and are producing more. Now, we are seeking a strong sales and distribution partner to expand its reach — someone who can bring our machines to customers who value performance and consistency.

Certifications like CE and BIS can be costly. How do you approach them?
A: They are indeed expensive and complex, but essential. Without them, we cannot compete internationally. Since 2019, we have been exporting and aligning our processes with European standards. For us, certification is not just a compliance step — it is a credibility marker. We are also planning to offer testing and certification support to smaller manufacturers who lack such facilities.
You’ve mentioned component development and exports. Can you elaborate?
A: We have developed several components. For instance, a specialised water part we have shared with a German company which was interested in sourcing it. There is no reason to keep innovations locked within one company. Components like valves, brushes, and connectors in the market are often unreliable; we can provide robust, standardised versions. This approach helps others manufacture quality machines while creating new revenue channels for us.
How do you ensure quality and consistency in production?
A: Every machine we build undergoes rigorous in-house R&D and testing. From the design stage to assembly, we ensure each batch performs the same — that is what differentiates engineering from assembly. We also avoid unnecessary stock; our focus is on make-to-order production to maintain precision and efficiency.
How do you view the current state of Indian cleaning equipment manufacturing?
A: The industry has matured considerably. Many users who once relied on Chinese or European machines now prefer Indian alternatives. They have realised that we can deliver equal quality, with better service and faster support. What matters now is consistency and standardisation — every machine must meet the same performance benchmark. That’s the key to elevating India’s credibility in global markets.
Knowledge sharing seems to be a big part of your philosophy. Why?
A: Because the industry can only grow if knowledge is shared. Our engineers work across multiple projects — cleaning machines, testing systems, and more — to build diverse technical skills. This multi-skill exposure strengthens both the individual and the company. It is a culture of open, constructive dialogue, something I have practiced since my early years. No ego, only learning.
What partnerships or collaborations are you working on?
A: The goal is to position India as a serious player in global cleaning technology. International buyers often come looking for suppliers; we want them to see strong, certified Indian options ready for partnership and export.
What’s your long-term vision for Dima?
A: To make Dima a hub of innovation and collaboration for the Indian cleaning machinery industry. We aim to indigenise components, offer testing and certification support, and create a shared platform for manufacturers to grow together. Dima should stand for quality, reliability, and shared progress — proving that Indian engineering can lead the global cleaning ecosystem.