In a world that moves at the speed of a tap, the gap between expectation and experience is hard to ignore. India’s online laundry market is projected to grow at a CAGR of 41.6% between 2024 and 2030. Working professionals and students remain the most frequent users of app-based services, drawn by convenience, reliability and predictability. As behaviour evolves, laundry has become an extension of personal time, trust and care, observes Manoj Wanvari, COO, O’terri. He explains the impact of digitisation on laundry today.
At O’terri, we see this shift as an opportunity to reimagine the entire ecosystem. Each garment entrusted to us carries routines, memories and the rhythm of everyday life.” Digitisation helps honour this trust, transforming a mundane task into an experience that safeguards both time and dignity.
Modern consumers are not just outsourcing laundry, they are buying back time and control. Real-time tracking, personalised garment care and predictable service give back the hours and energy that traditional processes consume. A mother can focus on her children. A professional can return home without facing a pile of clothes. Students can plan their week knowing uniforms will be ready. Digitisation improves processes and gives people the freedom to focus on what matters.
Elevates Customer Touchpoint
Imagine scheduling laundry as effortlessly as sending a message, knowing exactly when garments will be picked up, how they are being cared for and precisely when they will return. At O’terri, this is the experience we strive to offer daily.
With a few taps, customers can select services, track orders in real time and receive updates that build trust. These tools preserve the stories of garments, creating a smart wardrobe that remembers care preferences, past services and delicate nuances. A cherished saree or a crisp shirt becomes more than clothing, it receives consistent, thoughtful care.
Research shows that transparency and predictability are major drivers of satisfaction. When customers know garments are in capable hands, anxiety reduces and the process becomes reassuring instead of routine.
Digitisation also anticipates needs:
- alerts for seasonal garments
- guidance for delicate fabrics
- historical data that never forgets preferences
This shifts laundry from a transaction to a relationship built on reliability. Most importantly, digitisation restores time, allowing customers to live uninterrupted.
Smarter Vendor Workflows
Behind every neatly folded shirt lies a complex rhythm of machines, people and logistics. In the past, this depended heavily on manual coordination, often leading to delays and miscommunication. A single missed pickup could disrupt hours of work.
Digitisation brings clarity, turning what once felt like a juggling act into a smooth, orchestrated workflow.
Intelligent platforms track every order from pickup to delivery, monitor loads and flag bottlenecks before they occur. O’terri’s system allows teams to focus on garment care rather than administrative tasks. Real-time analytics guide staffing, resource allocation and quality control, supporting both people and performance.
This transformation is human at its core. Fewer errors, faster turnaround and better coordination improve experiences for customers and vendors alike. Technology doesn’t replace expertise — it elevates it.
Digitisation also makes predictive planning possible. Seasonal surges, peak periods and special requests can be anticipated with data-led precision. Vendors can optimise routes, allocate staff and manage schedules more efficiently, delivering a smoother, more dependable service.
“ Behind every neatly folded shirt lies a complex rhythm of machines, people and logistics. Digitisation brings clarity, turning what once felt like a juggling act into a smooth, orchestrated workflow. ”
— Manoj Wanvari
Business & Sustainability Impact
Digitisation is reshaping garment care with systems that are efficient, sustainable and transparent. Streamlined workflows and predictive planning reduce unnecessary consumption, helping businesses lower their environmental footprint while maintaining quality.
Smart monitoring of water, energy and detergent ensures each cycle is optimised. Predictive maintenance prolongs equipment life and cuts waste. At O’terri, every garment moves through a thoughtful, low-impact care cycle that respects both the planet and customer time.
Digital traceability strengthens accountability. Vendors gain clarity on resource patterns, service demand and inefficiencies, enabling greener, community-aligned practices. Digitisation becomes a sustainability mindset — connecting efficiency with environmental responsibility.
Future of Laundry Technology
O’terri is building a fully connected, intelligence-driven ecosystem for garment care. With QR-based item tracking, AI-powered dashboards, smart dispatch coordination and real-time visibility, each stage becomes faster, more accurate and seamlessly synchronised.
Paired with the Digital Wardrobe, fabric insights and data-led recommendations, every garment receives care tailored to its history and material.
Predictive analytics will optimise staffing, machine loads, delivery planning and garment-care suggestions, helping vendors operate sustainably while delivering consistently superior service.
This is the future O’terri is shaping — a world where laundry is not a manual, unpredictable task, but a seamless, intelligent service. Through connected systems and thoughtful design, we are building an ecosystem defined by trust, efficiency and innovation.