Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values; aiming to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company’s ambitions under the leadership of President & CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.
The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company – the Sealed Air Corporation – by leading private investment firm, Bain Capital Private Equity in September 2017.
Diversey is now a standalone company and is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.
The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: “The leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,” according to Dr. Ilham Kadri, President and CEO of Diversey.