When microfibre technology was introduced in the international market, it became successful instantly because of its cleaning efficiency. Due to its benchmark acceptance, the manufactures were keen to explore the Indian market. “Our international partners sent us a few samples for trial which we used here to test it in the Indian environment. The results were amazing and eye opening. The performance of those mops was magical and effortless. India needed this type of cleaning desperately,” said Anjana Vij, Director, Kibble Enterprises.
Earlier cleaning was done through cotton mops. The awareness level was low, yet the use of it was extensive. Cotton mops left lint behind, had poor cleaning ability and low absorption levels. People had no choice but to use it.
As expected, Kibble got great response from different properties like PVR Cinemas, Lemon Tree Hotels, Hyatt but the real challenge was not its performance but its price justification. Cotton mops are priced low, but they do not last long, whereas microfibers are expensive with a life that could go up to months. “We successfully explained to the clients the longevity factor of microfiber leading to its acceptance.”
“Our motto has always been to spread awareness for better cleaning products as well as to save environment providing least harm to it. For the same Kibble microfibres are specially made under green manufacturing technology in which the dying process of the cloth is skipped saving water pollution.”