Laundry today is a necessity born out of the present lifestyle. Many households either do not have a washer-dryer at home or due to work life do not have the time to laundry at home. Moreover, branded clothes come with a specific wash tag requiring professional handling.
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Business Meet
Can anyone start a laundry business?
“Yes, why not?” said Managing Director of Quick Clean Anshul Gupta, who was hosting a seminar for those entrepreneurs who are laundry owners and those who plan to invest in a new laundry set up.
Briefing the gathering, Anshul highlighted the business model in setting up a laundry with Electrolux products and solutions. Some of the entrepreneurs who had already got a laundry set up were looking at upgrading their operation with the new systems introduced by Electrolux. During the interactive session, few of the attendees who were looking at options of setting up new laundry outlet were given a complete run down of the investment, process options, business model and customer acquisition.
Explaining self-service launderette solutions as a growing and profitable business model, Anshul also explained that quick access and great washing results ensures loyal customers.[/box]In case of hospitals, hotels, restaurants and industries, there is a strong focus on hygiene. Where clean linen is a necessity, there is a need for professional linen cleaning. India being a large country with a fast growing population, the needs for professional laundry cleaning solutions are developing rapidly.[/box]
Laundry Practices in India
“Electrolux Professional has been in India for quite a good number of years now and has acquired a good experience and knowledge of the professional laundry market.
Some of the key trends include laundries becoming more automatized, with equipment of advanced technology. Further, new concepts have been implemented to benefit from these technologies.
Referring to those new concepts, I would appreciate to take two very successful and strong examples introduced by visionaries who want to contribute to the welfare of their “neighbours”. The Gupta’s brothers, owners of Quick Clean Ltd, have successfully implemented Laundromats and Lagoon set ups (the very unique wet cleaning solution developed by Electrolux and the only solution endorsed by the famous company Woolmark) in the Indian market.
With hygiene in mind, easy and fast linen cleaning processes is accessible to all through the state-of-the-art laundromats, now available in over 200 outlets installed in less than five years across India.
With a unique concept to clean very delicate garments, Lagoon enables outstanding results with most precious textiles and fine wool labelled dryclean only. It has an improved loading factor, enhanced cleaning action and faster process timing. Lagoon has been a real game changer in the Indian laundry market.
Meeting Challenges
“Like in all markets, there are and there will be challenges always. This makes business more interesting and passion-filled. Having said that people are not familiar with professional laundry services as they are not always aware of the difference between technologies used in two different washing machines. Similar is their understanding with different detergent formulations.
The difference can be understood through the cars’ analogy. All cars have got four wheels and an engine. But can we say that they are all the same? No. This is the case with laundry machines too. Each machine is unique, each has its own design, performance, technology and a different Lifecycle Cost. Investors need to have a close attention to their Lifecycle Costs, as machines which are cheapest to buy are not the cheapest to run.
If savings are being made during purchase; money will be spent for nothing during the machine’s running phase. This will lead to poor ROI in the long run. Consumers need to understand that Lifecycle Cost is a key factor in buying a machine.
[box type=”shadow” ]“Easy and fast linen cleaning processes is accessible through the state-of-the-art laundromats, now available in over 200 outlets installed across India in less than five years.”– Christelle Querry[/box]
Another challenge is with Customer Care (installation of equipment, maintenance and so on). A strong, well trained and well established team of service engineers is key to serve our customers. Electrolux and Quick Clean are working hand in hand, on a daily basis, to ensure customers get central focus and are provided with an excellent service at all time.