Page 19 - Clean India Journal Magazine June 2019 Issue

NEWS TRACK

PepsiCo Cleans Mumbai’s Water Bodies

very year, Mumbaikrs took the lead in forming a The drive was supported by
Edread the monsoons PPPP partnership between renowned institutions such
because they associate it with Public (state and municipal as the World Wide Fund for
flooded roads and a paralysed governments), People (the Nature (WWF) and Project
transport system. This is citizens of Mumbai) and Mumbai, and by citizen-led
because the city’s drains are Private (PepsiCo) bodies, volunteer organisations like
clogged with garbage that that brought them all together Beach Warriors, Mahim
impede the flow of rainwater; under one roof for one cause: Beach Clean Up. Employees
this garbage eventually cleaning 9 beaches and 4 of PepsiCo pitched in as well.
enters and blocks its natural seafronts. In addition, the company also
drains: its rivers. All these Called the ‘Jallosh - Clean deployed special collection
rivers empty into the Arabian Coasts Drive’, it initiated the trucks at all locations to
Sea; the garbage is carried clean-up of popular beach enable the transportation
along, and then dumped back stretches along Mumbai’s of the collected plastic
on to its famed beaches, Girgaon Chowpatty, Worli, waste through its waste
harming coastal biodiversity Dadar, Mahim, Bandra, management partner GEM
and creating an eyesore and Versova, Juhu and Madh, Enviro. All plastic waste
stench for residents and along with banks of the four collected from the drive
tourists. rivers that run across the will be segregated, cleaned
The magnitude of this city - Poisar, Mithi, Oshiwara and converted into useful
problem cannot be tackled and Dahisar. The 3-day new usable products such as
by any one organisation drive culminated on World t-shirts, bins, traffic cones
alone. Hence, PepsiCo India Environment Day: June 5. and chairs.

Clean India Journal
www.cleanindiajournal.com 19
June 2019