Page 55 - Clean India Journal Magazine June 2019 Issue

LAUNDRY SOLUTIONS

laundromat which started on With three workers on board and we assign the job work to the
March 26 this year, too faced just a few months old, Kaushal is laundromat based on the proximity
challenges setting up a new still finding foot in this business. of the customer’s location.”
laundry. “My first exposure to But is confident in saying, “this Once the job is assigned,
knowledge on laundry was at segment still has room for many the laundromat takes on the
the Laundrex India Expo and more players.” responsibility of collection,
LaundrexNet. Through the Expo, There is a pressing need to processing and delivering of the
we came to know about different change the mind-sets of people laundry.
laundry machines, laundry regarding the washing of clothes.
techniques and all the latest “For example, when my company Washho, thus, does all activities
advanced products available in the was in the R&D phase, I used to that include marketing, customer
market. We had a great experience, walk through laundries, learning engagement, customer building,
and it was a real confidence and asking questions. Once, I etc., to ensure there is enough
booster.” happened to ask about the cost of business generated for the
laundromats connected with them.
Founders of such start-ups washing a shirt; all the shopkeeper
have little to no access to all the told me was, ‘you can’t afford it’. In order to ensure that the
information they need before Now, you can understand the kind laundromats meet quality, “We
investing their money into the of mentality we have to deal with.” first give a couple of job work and
business. “The biggest problem Flying Bubbles deal with around check their performance. Only
my start-up is facing is the lack of 10kg per day and 4-6 kg of dry when we are sure they can deliver
information available at any single cleaning or premium laundry quality results that we take the
platform, about important details garments per day. laundromat on board.” This way
like the names of suppliers of Washho can provide service in any
chemicals and packing materials. Aggregation Model part of the world.

“I am doing my pilot project “We are aggregators,” says In short, this marketplace
with one complete set of machines. Karunjay Anand, Founder of enables access to the laundry
We are using a local brand called Washho. service provider anywhere, with
‘Sparkleen’ for liquid detergent, Washho has built an online assured quality guarantee and at
softener, bleach and prewash. This marketplace and are connected the same time the service provider
has given us very good results. with laundromats across 15 cities. gets a business channel partner.
For stain removal kits, we are “We become the interface between Laundrex Times will continue
still searching for a good nearby the customer and the service this discussion on the different
supplier to procure products at provider. Whenever a customer methods of doing the laundry
reasonable prices.” places an order on our platform, business. LT

Clean India Journal
www.cleanindiajournal.com 55
June 2019