Page 54 - Clean India Journal - August 2023 Digital Edition

Laundry

Building a legacy in d2c laundry

In an increasingly crowded d2c laundry market, Fabricspa stands tall. With
processing facilities in Mumbai, Pune, Bangalore, Delhi-NCR, Hyderabad
and Chennai (and a railway laundry in Ahmedabad), this organisation has

weathered numerous ups and a few downs, and is thriving because of it. What
is the secret sauce to longevity in the laundry business? Is it secret at all?

Sagar Sodha, National Head, Laundry Services, Jyothy Labs Ltd (Fabricspa)
met Mrigank Warrier, Associate Editor, Clean India Journal at the company’s
Bengaluru laundry facility to answer this, and many other questions.

“ urs is a hub-and-spoke model. We have a central processing
facility at Doddaballapur, with 90+ stores across
Karnataka.” Garments from franchisee stores in Bengaluru
are collected daily by a fleet of the company’s own trucks.
OOther than a few stores in Bangalore that are designated as
quick service stations for delivery within 2-4 hours, no other store has
laundry equipment – a conscious decision that lowers the entry barrier
for franchisees.
On average, 8000+ garments are laundered daily, with a capacity to
process a total of 20,000 over three shifts. Shirts and trousers, saris,
and blazers more or less account for equal parts of the pie.

Franchisee model
Since the franchisee doesn’t have to procure expensive laundry
equipment and consumables themself, the initial investment required
is relatively low, compared to other d2c laundry chains; return on
investment is also achieved within a shorter period of time.
So does this mean Fabricspa allows anyone who approaches them
to become a franchisee? Not at all. “A franchisee owner cannot be
an absentee partner; he or she needs to sit in the store every day,
interact with customers and keep communicating with them. Many of

AUGUST 2023•Clean India Journal
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