Page 66 - CIJ March 2024 - Digital Edition

Different StrokeS

Unveiling the

Art of

Sustainability

Murals and sculptures adorn airports,
hotels and many other prominent places of
India today. They depict stories not only of Indian

mythology or famous kingdoms but portray the journey
of art from mere materials to sustainable designs. Bandana Jain, a
young artist, unveils her art in keeping with her commitment to sustainability.

he key principles that define sustainable incorporating sustainability into 70 per cent of the
design revolve around simplicity, prioritising project’s approach, I can make a meaningful impact as
real materials over engineered ones, and an artist while still meeting aesthetic expectations.
above all, intent. While simplicity remains
Ta cornerstone, there is a greater emphasis Challenges and Solutions
on sourcing materials ethically, reducing waste
throughout the production process, and considering In India, sustainable designers often face challenges
the lifecycle of products. Over time, these principles related to the acceptance of their work in the market.
have evolved to encompass a deeper understanding of Overcoming these hurdles requires effective marketing
environmental impact, social responsibility, and long- strategies, public relations efforts, and the ability to
term sustainability. inspire people to embrace sustainable designs in their
daily life. Persistence and perseverance are key in
Sustainable Design Initiatives navigating these challenges. By remaining steadfast and
Over the past decade, I have aimed to pioneer consistently delivering innovative & creative solutions,
helps build recognition and acceptance for sustainable
sustainable design projects using recycled cartons designs. It is a journey that requires dedication, but the
across residential and commercial as well as the rewards are significant.
hospitality sector. From innovative sculptures in homes
to striking installations in hotels and public spaces,
these initiatives showcase the versatility of recycled Selection of Materials
materials. Through public art in airports and malls, I The choice of material directly impacts
have tried to spark conversations about sustainability, environmental footprint. By opting for waste materials
proving that even humble materials can make a from manufacturing units or utilising recycled and
significant impact when approached with creativity and upcycled resources, designers can transform what
intent. was once considered trash into treasure. By keeping
It is all about striking a balance between aesthetics our eyes open to emerging trends and advancements
and sustainability. It is essential to infuse art with a in sustainable materials, attending industry events,
touch of sophistication and elegance. Crafted from networking with suppliers, designers and artists can
recycled corrugated cardboard helps to showcase ensure that their design projects remain environmentally
the beauty and potential of sustainable materials. By responsible and socially conscious.

MARCH 2024•Clean India Journal
66 www.cleanindiajournal.com