Page 30 - CIJ May 2024 Digital Edition
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COVER STORY



           A comprehensive strategy       group, enabling you to conform to
          will be required for community   social distancing standards.
          planning and maintenance. This    Back entrances, which were not
          should include content planning,   given much precedence as a design
          community guidelines, moderation   element, are set to grow moving   POST-PANDEMIC, INDIA’S
          protocols, engagement tactics, and   forward. The modern-day, futuristic   PROPERTY MARKET HAS
          metrics for success. This will also   homes will be equipped with   DIVERSIFIED, OFFERING SKY
          include selection of the platform   mudrooms armed with a bathroom,
          like social media platform, a   shower, and dryer.              CONDOS, GREEN VILLAS,
          dedicated forum, a chat application,                            AND SMART FARMHOUSES,
          or a combination of these to best   There is more emphasis on sterile-  WITH ARCHITECTS AND
          suit the audience and objectives.  looking environment to cater to the   DEVELOPERS, FOCUSED
                                          modern-day wary consumer. This
           To keep the community members   will include integrating more air   ON ECO-FRIENDLY
          engaged through discussions, polls,   filtration systems for fresh air intake,   DEVELOPMENTS TO
          Q&A sessions, events, and user-  natural light, natural ventilation, an   APPEAL TO YOUNGER
          generated content campaigns could   exemplary assembly of green spaces,
          be planned.                     and an open landscape. Sustainability   INVESTORS AND SECOND
           Outsourced partners can help   is driving the future of luxury houses,   HOMEOWNERS
          with community management tasks   with people feeling they are being
          such as responding to inquiries,   seen as caring for the environment.  autonomous living has become
          resolving conflicts, and enforcing   Hence, there is an increase in   essential for the maintenance of
          community guidelines.           built-in facilities, including perfect   long-lasting relationships.
           Measuring and analysing        pantry space and storage. The     Going forward to 2024-2025,
          the impact of the activities is   home office trend is returning.   the focus will likely remain
          equally important. KPIS, tracking   There is also an increased demand   on luxury and sustainability
          metrics such as member growth,   for flexible spaces with good   with demand for eco-friendly,
          engagement levels, sentiment,   connectivity, easy access to    technologically advanced homes
          and customer satisfaction and   airports, and near the big cities are   that prioritize health, well-being,
          analysing the data regularly helps to   preferred destinations.  and environmental sustainability.
          identify areas for improvement and   The upsurge in buying luxury   This evolution indicates that gated
          optimization.                   second homes or holiday homes   communities are poised to become
           Regular review and iterate     has also seen the rise of ancillary   holistic systems that offer a blend of
                                                                          convenience, luxury, and advanced
          on community strategy based     market — service apartments.    facility management.
          on insights from data analysis   These fully furnished apartments
          and feedback from community     provide the occupant with world-
          members ensure proper           class amenities, housekeeping, and
          management.                     various premium services.
                                            Sustainable design concepts
          Emerging new trends in          are gaining popularity as
          this segment                    public awareness of the
                                          hazards of climate
           Developers, architects, and    change grows.
          interior designers now focus on   Grand clubs,
          a wide range of design aspects   fine-dining
          that highlight important facets   activities,
          like self-sufficiency, elasticity,   mental
          and ecological balance. In recent   well-being zones,
          months, a significant shift has   art & cultural
          been towards semi-private outdoor   programmes, spa,
          places, particularly in metropolitan   and other leisure.
          areas. Prospective homebuyers seek   The move towards
          out more of these amenity places   establishing
          since they let you associate with   communities
          a more structured and controlled   as opposed to


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