Page 56 - CIJ Feb 2025 - Digital Edition
P. 56
LAUNDRY
Digital/Cashless Laundromats:
Present & Future
The future of cashless laundromats in India looks
promising. However, says Akash Dharamsey,
MD-ADD Laundry Concepts, “the success will depend
on several factors, including technology adoption,
digital infrastructure, and customer behaviour.”
ashless laundromats have laundromats present
gained significant traction a highly attractive
worldwide, particularly in business model.
developed countries like the
Challenges &
CUS, Canada, Australia, and Considerations
parts of Europe, where digital
payments are widely accepted. • Customer
These laundromats integrate Awareness
mobile payments, RFID cards, and & Cultural
contactless transactions, enhancing Preferences need
convenience and security. consideration
In Asia, countries like Japan and • Many Indian
South Korea have also embraced consumers are
cashless laundry services. The unfamiliar with
success of these laundromats laundromats, cybersecurity, and technology
is driven by user convenience, requiring awareness-building adoption are crucial for success.
reduced maintenance costs, and efforts
improved operational efficiency. • Automated, payment-enabled Various business models for
In India, UPI, mobile wallets and machines are more expensive laundromats are being tried and
contactless payments have become than traditional setups tested and will evolve over the
years. One thing is for sure,
mainstream, making it easier to • Unattended laundromats need
integrate cashless transactions into strong service support and cashless laundromats have
laundromats. With more people remote monitoring to avoid significant potential in India and
shifting domicile and living in rental disruptions over the next decade the presence
apartments, PGs, co-living spaces, of cashless laundromats will be
demand for laundromats is growing. • Seamless UPI integration, well accepted and widespread.
Cashless models enable
unattended laundromats, reducing
operational costs and making the
services more viable. Modern
washers and dryers can be linked
to mobile applications for remote
operation, payment tracking and
machine availability updates. With
advanced interface, the laundromat
owner can remotely view the
laundromat performance dashboard
giving more insight into the
business and conduct data analytics,
customer loyalty programs and
seasonal marketing activities. With
younger generations preferring
digital payments over cash, cashless
56 FEBRUARY 2025•Clean India Journal•www.cleanindiajournal.com