Page 56 - CIJ Feb 2025 - Digital Edition
P. 56

LAUNDRY



                              Digital/Cashless Laundromats:

                                      Present & Future





             The future of cashless laundromats in India looks
              promising. However, says Akash Dharamsey,
           MD-ADD Laundry Concepts, “the success will depend
            on several factors, including technology adoption,
             digital infrastructure, and customer behaviour.”


             ashless laundromats have     laundromats present
             gained significant traction   a highly attractive
             worldwide, particularly in   business model.
             developed countries like the
                                            Challenges &
         CUS, Canada, Australia, and      Considerations
          parts of Europe, where digital
          payments are widely accepted.   •  Customer
          These laundromats integrate        Awareness
          mobile payments, RFID cards, and   & Cultural
          contactless transactions, enhancing   Preferences need
          convenience and security.          consideration
           In Asia, countries like Japan and   •  Many Indian
          South Korea have also embraced     consumers are
          cashless laundry services. The     unfamiliar with
          success of these laundromats       laundromats,                    cybersecurity, and technology
          is driven by user convenience,     requiring awareness-building    adoption are crucial for success.
          reduced maintenance costs, and     efforts
          improved operational efficiency.   •  Automated, payment-enabled   Various business models for
           In India, UPI, mobile wallets and   machines are more expensive   laundromats are being tried and
          contactless payments have become   than traditional setups      tested and will evolve over the
                                                                          years. One thing is for sure,
          mainstream, making it easier to   •  Unattended laundromats need
          integrate cashless transactions into   strong service support and   cashless laundromats have
          laundromats. With more people      remote monitoring to avoid   significant potential in India and
          shifting domicile and living in rental   disruptions            over the next decade the presence
          apartments, PGs, co-living spaces,                              of cashless laundromats will be
          demand for laundromats is growing.   •  Seamless UPI integration,   well accepted and widespread.
           Cashless models enable
          unattended laundromats, reducing
          operational costs and making the
          services more viable. Modern
          washers and dryers can be linked
          to mobile applications for remote
          operation, payment tracking and
          machine availability updates. With
          advanced interface, the laundromat
          owner can remotely view the
          laundromat performance dashboard
          giving more insight into the
          business and conduct data analytics,
          customer loyalty programs and
          seasonal marketing activities. With
          younger generations preferring
          digital payments over cash, cashless
          56   FEBRUARY 2025•Clean India Journal•www.cleanindiajournal.com
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