Page 46 - CIJ Jan 2025 - Digital edition

HYGIENE

BUYERS DUPED WITH

FAKE COUNTERFEITS

HOW CAN CONSUMERS DIFFERENTIATE BETWEEN

FAKE AND ORIGINAL PRODUCTS?

Counterfeits or cloned products used across industries has been
misleading consumers of popular brands. Vectair Systems Limited in
India is represented by Excel International, its exclusive importer for the
past 12 years. Their flagship product, V-Screen , recently, faced flak with
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counterfeits flooding the Indian market. Clean India Journal, in a recent
interview with Joe Ovenden, Business Development Director,
Vectair Systems Limited, discussed at length on how to identify original
brands and safeguard from cloned products.

What are the products offered by reporting issues with fragrance consistency and
performance, we investigated thoroughly and
Vectair in India? discovered counterfeit products being passed off

Vectair’s product portfolio in India includes as our originals.
a range of solutions tailored for commercial
spaces, such as: How have these counterfeit
• Aircare Systems: Advanced systems to products impacted your business?
ensure fresh and fragrant environments.
The counterfeits have caused confusion
• Urinal Hygiene Products: Market-leading among customers, who questioned whether we
innovations like V-Screen that enhance had altered the quality of our products. This
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cleanliness and reduce odours. not only affected our sales but also tarnished
• Surface Cleaning Solutions: Designed to our reputation, as the counterfeit products are
uphold the highest hygiene standards of inferior quality and unregulated in terms of
These products have gained trust and safety compliance.
recognition for their reliability.
What steps have you taken to
What made you aware of address this issue?
counterfeit V-Screen products
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Recognizing the urgency of the situation,
being sold in India? Vectair and Excel International have taken
Our V-Screen is manufactured using a decisive action, including legal measures, to
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unique technique to ensure consistent quality combat counterfeiting and protect the integrity
and compliance. When customers began of their brand.

46 JANUARY 2025•Clean India Journal•www.cleanindiajournal.com