Page 54 - CIJ Jan 2025 - Digital edition

LAUNDRY

INNOVATION, INVESTMENT & EXPANSION

DEVELOPING INDIAN MARKET IN 2025

With prominent acquisitions,

Jensen Group is taking large
strides to expand its market
share in fast growing markets
across the globe. India being
among the top on the list of
countries, Jensen has set plans to
increase presence in 2025. Jesper
Jensen, CEO-Jensen Group,
speaks about the consumer-

focussed approach and market
developments for India.

hen the world came to a halt in hotels and railways, which cater to large-scale linen
March 2020, “we used that time requirements.
— six months of reflection — to India’s reliance on labour has hindered the adoption
strategize and prepare for the of automation in the laundry sector, but we see this as
Wrecovery,” says Jesper Jensen. With an opportunity. We are expanding our team in India,
a strong global presence, we had decided to position hiring more technical and sales professionals, and
itself as a leading service organization when hospitality engaging with local organizations.
and F&B resumed. We invested heavily in training our
service teams. Meanwhile, the healthcare sector saw a What are the sustainability initiatives
boom, which partially compensated for the downturn
in hospitality. Additionally, as industries reopened, taken at the manufacturing facilities?
workwear demand picked up, and the construction We are actively working on Scope 1 and Scope 2
industry remained stable.” emissions to reduce CO2 and CO3 footprints. Solar
Jensen-Group adapted by reducing direct labour, but panels power our factory roofs, and we are transitioning
fortunately, “as the US was the first to recover, many to electric and hybrid cars for our teams. While laundry
of these workers were reinstated. Europe followed equipment requires steam, gas, and fossil fuels, we are
suit, and Asia is now catching up. We have expanded innovating to align with India’s restrictions on fossil
our production capabilities by adding factories and fuels. For example, we are testing a new ironer based
personnel across the US, Europe, Asia, and Japan. This on local feedback.
global presence now ensures we can monitor market
developments and invest strategically.” What are your expansion plans?

What are your plans for India? With the hospitality industry rebounding, and travel
& tourism back on the rise, so are our expansion efforts.
India is predominantly an On-Premises Laundry We have recently acquired MAXI-PRESS and partnered
(OPL) market, with a growing number of tunnel with Tolon for commercial strategies. These steps,
washers. However, it is still in the early stages for combined with a consumer-focused approach inspired
heavy-duty equipment. Our focus is on five-star by my late father, will drive our future growth.

54 JANUARY 2025•Clean India Journal•www.cleanindiajournal.com