Ruchit Desai, Partner, Purec Hygiene
Can automated hygiene and the factory environment coexist? Do sophisticated solutions have a role to play in what many people consider blue-collar facilities? Ruchit Desai, Partner, Purec Hygiene takes a stand.
Focus on factories
You would undoubtedly give me a thumbs up if I said that the restrooms of a seven-star resort are clean and well-maintained. But would you give me a thumbs up if I said that a manufacturing facility with about 1,500 square feet space, located in an industrial neighbourhood, was also clean and hygienic? Most likely, people would think twice about it, and why not?
These factories, which are frequented by a large number of factory workers, have unclean restrooms and surroundings that I have seen firsthand. This image gave me an itch to find a solution to the unclean situation to which they were becoming accustomed.
Advanced solutions
Our signature item, the Automatic Toilet Seat Cover, was created at that point. It was a huge comfort for those using public restrooms. In addition to providing end users with a fresh seat after each use, it also enables the janitors to avoid touching some of the dirtiest regions next to the restroom and also skipping the use of manual toilet seat covers that require every worker to touch it before use.
Hiccups on the way
But not everything was perfect; my team encountered some difficulties. We understood our idea was cutting-edge, and we had to train the workers on the negative repercussions of using manual toilet seat covers, especially for women, as well as educate them about the convenient usage of the automatic toilet seat cover. We also had to clarify to them that not everything that appears opulent has a high price tag.
Soon, we launched a range of sensor-based restroom essentials, like sensor-based foam/sanitiser dispensers, touch-free sanitary vending machines, and sensor-based taps which helped the manufacturing facilities in many ways. Since they understood the concept of sensor-based products, this time, they willingly opted for them. But in order to succeed in this struggle to get acceptability from manufacturing plants, where hygiene is most needed, we had to climb a thin ladder.
A touchless future
After Covid, as we entered a ‘touch me not’ zone, we observed socially engaged individuals, hospitality sectors, corporates, educational and industrial sectors comprehending the notion of our wide range of automated, advanced products. In order to stay competitive and deliver a hygienic restroom experience, our goal is to go touch-free with all of our upcoming creations. To ensure that our clients have a seamless, clean environment, we have an after-sales crew that is constantly on the go for routine checkups and troubleshooting of these items.
The adventure has just begun because I have thousands of emails still asking, ‘Why do we need to spend so much on hygiene?’ and I think I will step aside only when my inbox is clear.