The second edition of Pulire Eurasia, held from September 27 to 29 in Istanbul saw a footfall of 2785, an increase of 55% from 2010 figure. The visitors included specialised and qualified industry operators, professionally involved in this market.
The objective of Pulire Eurasia is two-fold: to develop the domestic market while also opening up the privileged contacts that Turkey has with its neighbours, strategically located at the gateway to Central Asia, from Iran to the east to Syria in the south.
“The Turkish event has demonstrated the greater sensitivity by the market, in terms of the number of registered visitors. The partnership with the Turkish industry association, which represents the world of manufacturers, retailers and final users, helped to get its support and involvement,” declared Toni D’Andrea, the Managing Director of Afidamp Servizi.
Pulire Eurasia exhibition was also accompanied by a section related to training during the three days of the event, organized in conjunction with the local category associations.
Next year, the global Pulire platform will add two important new events: In Sydney with Ausclean Pulire and Johannesburg with Cleantex Pulire.