The campaign has a micro-website committed to cleanliness, where people can take a pledge to support the cause and share inspiring stories who are working in this area. Spread over a period of three months, the network will also organize cleanliness drives involving NGOs and schools.
The network will use the power of its reach to amplify the message of ‘pro-active hygiene and cleanliness’ which has been a principal agenda for not just the government but has also been given a spotlight by critical media like films, social media and advertising.