JustClean gives customers access to laundry services through an easy-to-use app which connects them to hundreds of laundries. Its operations also include a growing logistics network as well as a SaaS (software as a service) business. Launching the business in Kuwait in 2016, the two brothers set out to take the regional laundry business from offline to online, and its operations have since extended to Bahrain, the UAE and Saudi Arabia. Plans include expansion into overseas markets early next year. In 2017, the company attracted investment from Kuwait-based venture capital fund Faith Capital Holding, whose deputy chairman and CEO Mohammed Jaffar, became JustClean’s CEO.