Nestlé India has tied up with Magic Bus India Foundation to reach out to 50,000 adolescents in a year, across metros, raising awareness about Hygiene, Nutrition, Health and Wellness. The programme will target the 10-17 year age group in Delhi, Mumbai, Chennai, Bangalore and Hyderabad through the year.
The Magic Bus curriculum focuses on the domain areas of education, health and hygiene, gender, right to play and socio-emotional learning. Along with sensitising parents and teachers, this programme will steer adolescent children in
marginalised communities towards a life with better awareness and improved life skills, in the journey from childhood to livelihood.
For the Nestlé Healthy Kids Programme, Magic Bus will create and customise its existing curriculum into three major buckets with the objective of raising awareness on ‘Nutrition and Health’, ‘Getting Active’ and ‘Hygiene and
Sanitation’ amongst children in government schools.