As part of an elaborate launch event, the Prime Minister interacted with a cross-section of people from 18 locations across the country, via video conferencing. They include school-children, jawans, spiritual leaders, members of milk and agricultural cooperatives, media persons, local government representatives, railway employees, Self Help Groups, and Swachhagrahis, among others.
Source: http://www.pib.nic.in/Pressreleaseshare.aspx?PRID=1546150