Indian Hospitality:The Shifting Equation
“The supply of ‘Margarita, The Benjamin’ with a composition of a special Cuvee of Grand Marnier… finished with Louis XIII Cognac… is limited, but the demand is getting up. Let’s have some tequila shots instead!” – were the words of a hospitality consultant explaining the shift towards the fertile markets of Tier II cities to keep up the demand. While the hospitality business is moving to Tier II cities to tap the growing demand, better connectivity & infrastructure, advent of MNCs and rising lifestyle of middle class in Tier II & III cities have opened new markets not only for hotel chain operators but also for the cleaning industry. Suprita Anupam explores…