Murals and sculptures adorn airports, hotels and many other prominent places of India today. They depict stories not only of Indian mythology or famous kingdoms but portray the journey of art from mere materials to sustainable designs. Bandana Jain, a young artist, unveils her art in keeping with her commitment to sustainability.
The key principles that define sustainable design revolve around simplicity, prioritising real materials over engineered ones, and above all, intent. While simplicity remains a cornerstone, there is a greater emphasis on sourcing materials ethically, reducing waste throughout the production process, and considering the lifecycle of products. Over time, these principles have evolved to encompass a deeper understanding of environmental impact, social responsibility, and long-term sustainability.
Sustainable Design Initiatives
Over the past decade, I have aimed to pioneer sustainable design projects using recycled cartons across residential and commercial as well as the hospitality sector. From innovative sculptures in homes to striking installations in hotels and public spaces, these initiatives showcase the versatility of recycled materials. Through public art in airports and malls, I have tried to spark conversations about sustainability, proving that even humble materials can make a significant impact when approached with creativity and intent.
It is all about striking a balance between aesthetics and sustainability. It is essential to infuse art with a touch of sophistication and elegance. Crafted from recycled corrugated cardboard helps to showcase the beauty and potential of sustainable materials. By incorporating sustainability into 70 per cent of the project’s approach, I can make a meaningful impact as an artist while still meeting aesthetic expectations.
Challenges and Solutions
In India, sustainable designers often face challenges related to the acceptance of their work in the market. Overcoming these hurdles requires effective marketing strategies, public relations efforts, and the ability to inspire people to embrace sustainable designs in their daily life. Persistence and perseverance are key in navigating these challenges. By remaining steadfast and consistently delivering innovative & creative solutions, helps build recognition and acceptance for sustainable designs. It is a journey that requires dedication, but the rewards are significant.
Selection of Materials
The choice of material directly impacts environmental footprint. By opting for waste materials from manufacturing units or utilising recycled and upcycled resources, designers can transform what was once considered trash into treasure. By keeping our eyes open to emerging trends and advancements in sustainable materials, attending industry events, networking with suppliers, designers and artists can ensure that their design projects remain environmentally responsible and socially conscious.
Integration into Daily Life
Some of the simplest ways to integrate sustainable design principles into everyday spaces around us include mindful practices. One crucial aspect is to prioritise energy efficiency by opting for thermal-insulated building materials instead of glass. Additionally, using eco-friendly materials for interior design, such as recycled or reclaimed wood, bamboo, and low VOC paints, can minimise environmental impact and improve indoor air quality. There are many such avenues to explore and make a better world.
Environmental Impact Metric
Firstly, sourcing used raw materials locally for reducing carbon footprint and to minimise transportation emissions. Additionally, it is important to assess the lifecycle of materials used, considering factors such as resource extraction, manufacturing processes, transportation, and end-of-life disposal or recycling. I also monitor energy consumption throughout the production process and strive to minimize waste generation through efficient design practices and material optimisation.
Reuse and Repurpose
I prioritise the use of sustai nable materials that are recycled and reclaimed. By taking a holistic approach to reuse and repurposing, I aim to breathe new life into existing resources while reducing environmental impact and promoting a more sustainably built environment.
Government regulations and policies play a crucial role in promoting sustainable design practices in India like LEED and GRIHA. These regulations incentivise energy efficiency, water conservation, waste reduction, and the use of eco-friendly materials, thereby driving the adoption of sustainable practices.
Emerging Trends & Innovations
Donut economy, where resources are reused, recycled, or repurposed to minimise waste and maximise resource efficiency, is gaining momentum. Another trend is biophilic design principles that help to reconnect people with nature through the incorporation of natural elements and patterns into the built environment and human wellbeing.
Social Initiatives
In my art projects, I address social and cultural aspects of sustainability through impactful initiatives. One such thing I did that talks about Diversity and Inclusion, different cultures, status, appearance and preferences. Additionally, I have collaborated with organisations like the Wildlife Trust of India for elephant conservation.
Another project involved crafting a Christmas tree from recycled plastic bags while highlighting the impacts of plastic pollution. These efforts foster dialogue and action on social and environmental issues, promoting a more inclusive and sustainable future.
I am always up for such initiatives and love to collaborate with corporates to help them in their CSR activities.