Page 26 - Clean India Journal - August 2023 Digital Edition

Housekeeping

Filling a gap in the

housekeeping market

Over one-and-half-years, a slowly refined service model for specialised
cleaning of homes and smaller commercial spaces has been evolving.

Debtosh Chatterjee, CEO, Chatterjee Cleaning Arts Services Ltd
elaborates on his company’s new brand – ServiceZet.

Target segment and marble polishing”, shared “We plan to launch in Mumbai
Chatterjee.
ServiceZet offers on-demand at the Clean India Show in
September”.
specialised cleaning and other Say an NRI plans to visit India
services to the residential and for the holidays. They can also Other markets that he is looking
commercial sector; currently, have ServiceZet inspect their long- at include Bangalore, Chennai,
the former accounts for about closed homes for any electrical, Hyderabad, Ahmedabad and
30% and the latter for about 70% plumbing or civil issues, which Chandigarh. One of his retail
of its customer base. From the will be compiled into a report. clients has 100+ stores across
residential sector, NRIs who need Repairs can be commissioned India; teams that can travel to each
their homes in India maintained from a third-party, or ServiceZet location have already been formed.
constitute around 3% of all clients. itself.
“This is a high-growth segment, Competition
and will increase to 5-6% within a Commercial segment What differentiates ServiceZet
couple of months”, said Chatterjee. From fine-dining restaurants to from others offering the same
Regular cleaning is someone IT companies, clients can request options?
else’s responsibilty; ServiceZet is carpet shampooing, sofa cleaning Service aggregators do not
called upon to provide complex and other special tasks for which have their team; Chatterjee has
functions that require intense they do not maintain in-house an existing 4,500+ member
training and expertise. resources. Regular cleaning of workforce backed by its own call
washrooms is not on offer, but centre.
Residential sector spring cleaning of a washroom is. Both aggregators and their
“We serve HNI’s homes, as vendors will need a margin; since
well as the residences of Indians Geographies all ServiceZet’s resources are its
living abroad, with services such “The service is live in Kolkata own, it becomes more affordable
as glass and chandelier cleaning, and Delhi”, announced Chatterjee. to clients. Its employees are highly
trained and strictly monitored,
and its call centre team can help
customers define their problems
before suggesting an appropriate
solution.
An aggregator’s vendors
are constantly changing; with
ServiceZet, clients will see the
same team come for every visit,
which builds trust.
“Most of our customers are
repeat customers”, revealed
Chatterjee. “Once they come to us,
they remain with us.” CIJ

AUGUST 2023•Clean India Journal
26 www.cleanindiajournal.com