Page 64 - CIJ Dec 2023 - Digital Edition

Laundry

Laundry & Dry-Cleaning Industry Market Trends
Poised for a Boom

Following a surge and consolidation in the last couple of years,
the ever-expanding consumer base in the laundry and dry-
cleaning industry is witnessing a market preference pattern

and opening newer opportunities. What are these changes?
What are the market preferences? Where is the market heading

to? Clean India Journal deduces some key pointers explores
the brand preferences, product dynamics, and the evolving
consumer segments that will shape the industry in 2024.

he last two years have
been crucial with changes
being adopted globally,
especially after the COP26,
Twhich raked up a wave
of environmental consciousness
and conservation at every industry
level. A spate of innovations, better
processes, improved machine
efficiency, resource conservation,
green solutions and more have
entered the market.
Parallelly, the Indian landscape
is witnessing a rapid industrial,
institutional, commercial, and
corporate growth propelling
fresh investments and igniting
the demand for laundry services.
This is vital as India takes the lead
on the COP26 resolutions. The Ministry of Health and Ministry with an expanding consumer base.
combination of this confluence has of Tourism levels is leading to Notably, new laundromat chains are
had its impact on the market trends. substantial investments to support emerging in urban and rural India,

and expand these sectors. Private fuelled by the growing economic
Indian Market Scenario players are quick to follow suit, prosperity translating into higher
The future of the Indian contributing to the economic disposable income. It is pertinent to
laundry market looks promising, growth of the country. This surge keep an eye out for the incubation of
particularly in the institutional in investment is driving substantial some of the largest laundry chains
sector. The Healthcare and growth in On-Premises Laundries in India.
Hospitality Industry is experiencing (OPLs) and Centralized laundries.
significant growth with fresh On the retail front, especially in Brand Preferences
investments pouring into new dry-cleaning and laundry services, The Indian laundry industry
projects. there is a notable increase in boasts a strong presence of both
The prioritization by the business activity. The laundry domestic manufacturers and
Government of India at the industry is witnessing consolidation, Original Equipment Manufacturers

DECEMBER 2023•Clean India Journal
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