Page 65 - CIJ Dec 2023 - Digital Edition
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Laundry



                                                                 detergents and chemicals market. In the healthcare
                                                                 and hospitality segment, consumer preferences lean
                                                                 toward Diversey and Ecolab due to their comprehensive
                           CONSUMER                              product range, quality, consistent supply, and technical
                    SEGMENTS SNAPSHOT                            support. Commercial and retail launderers, however,
                         HEALTHCARE                              tend to favour domestic suppliers owing to price
                         HOSPITALITY                             competitiveness.

                      INDIAN RAILWAYS                            Future Trends
                 COMMERCIAL LAUNDRIES                              Some of the pointers that will influence the trends are
                RETAIL LAUNDRY SERVICES                          here below:
                                                                 •  Healthcare OPL
                                                                 •  Centralised laundries with linen rental for hospitality
                                                                    and healthcare
                                                                 •  Government moves to operate bigger hospitals and
                  (OEMs) from China, Thailand, European             medical colleges
                  Nations, and the USA. Virtually every brand    •  Indian Railways plans on laundry set up replacing
                  has some presence in India, either directly or    BOOT laundry
                  through distributors, agents, or resellers.    •  Flourishing Retail laundry franchisee model
                   Notable brands include Girbau, Electrolux,    •  Government support to Start-Ups
                  SpeedQueen, Unimac, Jensen, Milnor,            •  Demand for energy and water efficient products
                  Stefab, Fabcare, Ramsons, Fagor, Domus,
                  LG, Forenta, Sidi, Pony, Union, Maestrelli,    •  Technology-driven concepts making inroads
                  Fibrimatic, Renzacci, Thermopatch, and         •  Wet cleaning concepts taking off             CIJ
                  DressCode.
                   Preference varies across equipment types,
                  with Washer Extractors favoured by domestic
                  brands in commercial laundries, American
                  brands in the hospitality sector, and European
                  brands leading in the retail segment.
                   Dryers see a preference for American
                  and European brands in hospitality, while
                  domestic brands dominate elsewhere.
                   Opportunities arise for European brands to
                  showcase their efficiency and educate clients
                  on their operational benefits.
                   For Ironers, Europe and China are preferred
                  by Healthcare and Hospitality, while India
                  and China dominate in other sectors.
                   Tunnel Washers of European make is
                  preferred for efficiency, but China-origin
                  Continuous Batch Washers (CBWs) gain
                  traction due to their competitive pricing,
                  especially in centralized laundries serving
                  healthcare and hospitality segments.

                  Laundry Detergents And
                  Chemicals

                   Major suppliers such as Diversey, Ecolab,
                  Seitz, Rossari Biotech, and Christeyns are
                  already making their presence in the laundry


                                                                             Clean India Journal•DECEMBER 2023  65
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