Page 50 - Clean India Journal - Sept 2023 Digital Edition

Service MatterS

A vision for health, hygiene & sustainability

Dr Rachna Dave, Founder CEO, MicroGO LLP shares her vision
for the company’s vision for existence, and the impact it strives
to create for the future.

he recent Covid-19 microbes are invisible to the naked
pandemic has thrust eye, and often overlooked in our
infectious diseases routine cleaning processes. This
back into the spotlight, oversight extends to our treatment
Treminding us how a small of water and food, where we
virus originating in one corner of must not forget the importance of
the world can spread like wildfire microSWACHHTA in warding off
and engulf the entire globe in a infectious diseases.
matter of moments. This single Crucially, while striving for
virus brought global progress microscopic cleanliness, we must
to a standstill for 2.5 to 3 years,
affecting every individual, both also maintain the health of the
personally and on a global scale. environment. Thus, MicroGO brings
sustainability to all its solutions
In the face of this global across food, water and healthcare.
crisis, we are confronted with a Broader vision
fundamental question: What is the Savings, not spends We are not just a cleaning and
most effective strategy to confront hygiene company; instead, we
this monumental challenge? We understand that preventive utilise hygiene and infection
measures incur costs, leading many prevention solutions as tools to
One Health to neglect them despite awareness address broader issues that will
of the problem. This necessitates
Among the various approaches operational sustainability, where profoundly impact humanity.
available, we firmly endorse the ‘One we ensure profitability through the At MicroGO, we are building
Health’ concept, which embodies implementation of our solutions. an ‘ecosystem of prevention
the profound truth that safeguarding With our advanced solutions, solutions’ to address significant
human health is intricately linked we have transformed hygiene issues surrounding food safety and
to the well-being of animal and and cleanliness practices from security, water scarcity, potability,
environmental health. These three mere expenditures into valuable efficient usage, and infection
interconnected domains are essential investments. prevention in hospitals.
components of the ecosystems that
sustain us. Therefore, embracing
a holistic approach to combat
infectious diseases with a focus on
prevention at their source is not just
advisable but imperative.

Invisible cleanliness
For most, cleanliness, or
SWACHHTA, entails the
absence of dirt, dust, stains,
waste and unpleasant odours.
However, MicroGO’s concept of
cleanliness extends to include the
absence of harmful microbes, or
‘microSWACHHTA’. Regrettably,

SEPTEMBER 2023•Clean India Journal
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