Page 12 - CIJ Feb 2024 Digital Edition

News Track

Diversey India shares growth plan for 2024

iversey, a Solenis special floor cleaning chemicals Brijesh elaborated that the figures
Company, in a recent which is being developed by us.” of HAI in India could vary from
press conference, has “Solenis, about a $8 billion “7% to 10% to 88%”. “This
Dannounced its venture company is driving to achieve 25 88% who acquire infection at
into the water treatment segment to 30% of its sales to come from the hospital is the area we are
besides increasing its foothold new products less than five years focussing on given our global
in the cleaning & hygiene old. We are investing in R&D expertise.”
sector and focus on innovation at our global centres to drive The plans are strong to pursue
& sustainability in driving this technologies to solve customers’ the “Presumer” vertical, focusing
growth plan. problems. This is our goal,” added on enhancing the asset life and the
Addressing the media, John John Panichella, CEO, Solenis. health of the occupants.
Panichella, CEO, Solenis, said “We are going to launch a “The biggest area where we
that globally an increasing growth new technology into this market. have a very strong presence is
trend on four key parameters It is a concentrated liquid in a the building service contractors
namely water treatment, infection dissolvable pouch that can be which is fast growing. With the
prevention, protection of food dropped into a spray bottle, manufacturing segments fast
supply, and fibre-based packaging shake it and it dissolves and is increasing in India, outsourcing
solutions is visible and Solenis is ready is use. This one container to BSCs will increase too. This is
set to capitalize on these trends can be used for multiple use,” another focus area for us,” added
with initiatives. explained John. This eliminates Brijesh.
“Solenis’ priority for India the transportation challenges and Brijesh Rathore elaborated
in the next three to five years large storage space requirements. on India’s growth story,
is to achieve a higher double- While hospitality will be the emphasizing dedication to giving
digit growth. This ambitious focus segment for Diversey, back to communities through
growth will be achieved through “The sectors we are very excited initiatives like GARIMA – a
timely investments in R&D, new about is the healthcare. We are skill development initiative, and
manufacturing plants, and key developing solutions to meet the sustainability initiatives like Soap
acquisitions. “We expect that our needs of this sector,” said Brijesh. for Hope™ and Linens for Life™
expertise in fibre-based packaging that repurpose discarded soaps
solutions and opportunities in the Emphasising on the need and linen to reduce the carbon
coating will play a significant role to study the hospital-acquired footprint and promote hygiene.
in driving the growth in India and infection (nosocomial diseases),
globally.”
Somer Gundogdu, President of
Emerging Markets and TASKI,
stated that, “Amongst the
emerging markets, India is one
of the important markets for us
where we have a differentiated
market position. Adding to the
growth trajectory is the expanding
Indian economy which will
pave the way for us to scale the
business significantly.”
On the plans of launching
new products in 2024, Brijesh
Rathore, Vice President, South
Asia (Diversey Institutional) &
Global Strategic Accounts APAC,
said, “With the fast-developing IT
sector, there is a requirement for

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