Page 60 - CIJ July 2024 Digital Edition

MAKING A POINT

Interdependency of Departmental Operations
Understanding Total Cost

of Ownership

By fostering seamless coordination and
interdependency between Supply Chain Management
(SCM), Service Support, Sales & Marketing, and R&D,
“we ensure that operational processes are streamlined,
customer needs are met efficiently, and innovative
products are developed to drive growth and success
in the market. This collaborative approach ultimately
helps in delivering value to customers and achieving
sustainable business results”, says Vanchinathan S –

Head Sales (SAARC), Rossari Professional.

efore delving into our assistance and guidance, fostering • SCM supports R&D by providing
systematic approach at strong relationships with clients. insights into supply chain
Rossari Professional, it The success of Rossari constraints and lead times,
is crucial to understand Professional’s brand categories enabling R&D to develop
Bthe concept of total cost hinges on their collaborative efforts products that are feasible for
of ownership. This encompasses all and interdependence. By working production and distribution.
expenses involved in the lifecycle of in tandem, these categories create a • R&D works closely with sales &
the products, including development, cohesive ecosystem that delivers value marketing to understand customer
operation, and maintenance costs. to customers, drives innovation, and needs and market trends,
Additionally, a consultative approach upholds the company’s commitment developing products that align
which involves engaging with clients to excellence. The interconnected with customer preferences and
helps understand their unique needs support functions play a crucial role industry demands.
and conduct a customer need analysis in sustaining this ecosystem, ensuring • The synergy between R&D, SCM,
to accurately identify and meet their operational efficiency, product quality, and sales & marketing results in the
demands. and customer satisfaction. successful launch of new products,
Seamless coordination between
Interconnected Support SCM & service support, sales & improved product quality, and
enhanced customer satisfaction.
Functions marketing, and R&D is crucial for
Behind the seamless operation ensuring operational efficiency, Sales & Marketing:
of the diverse range of product customer satisfaction, and innovation • Sales & marketing teams work
within the system. Here is how these
categories lie interconnected departments work together: closely with SCM to understand
support functions that are essential market demand and customer
for driving innovation, quality Research & Development preferences, providing valuable
control, regulatory compliance, and insights for inventory planning
customer support. The research and (R&D): and production scheduling.
development teams collaborate across • R&D collaborates with SCM to • SCM relies on sales & marketing
categories to develop cutting-edge source innovative raw materials forecasts to optimize inventory
solutions, while the quality assurance and ingredients for product levels, reduce stockouts, and
and regulatory teams ensure product development, ensuring that new prevent overstock situations,
compliance and safety. Customer products meet quality standards ensuring efficient supply chain
support functions provide timely and regulatory requirements. operations.

JULY 2024•Clean India Journal
60 www.cleanindiajournal.com