Page 62 - CIJ July 2024 Digital Edition

MAKING A POINT

• In turn, sales & marketing teams leverage SCM’s
capabilities to fulfil customer orders promptly and
accurately, meeting sales targets and revenue goals.
• The collaboration between sales & marketing
and SCM leads to improved demand forecasting,
optimized inventory management, and increased
sales revenue.

SCM & Service Support:
• SCM ensures the timely procurement and delivery
of raw materials and finished products, supporting
service support in meeting customer demands
promptly.
• Service support relies on SCM for inventory
management and logistics, ensuring that customer
orders are fulfilled efficiently and accurately.
• In return, service support provides valuable
feedback on customer requirements and service
quality to SCM, enabling continuous improvement
in supply chain operations.
• The seamless coordination between SCM and
service support ensures that customer needs are
met promptly, leading to high customer satisfaction
and retention. CIJ

JULY 2024•Clean India Journal
62 www.cleanindiajournal.com