Page 34 - CIJ June 2024 - Digital Edition

COVER STORY

facilities they manage. These signs participants in maintaining the
are not merely instructional environment. This sense of shared
but are designed to encourage responsibility encourages more
better hygiene practices conscientious behaviour regarding
subtly. For instance, brightly cleanliness and facility use.
coloured signs reminding
visitors and staff to dispose Rewarding Clean
of trash properly or to wash Behaviour
hands can significantly
influence behaviour without In some settings, Caere shall
being overtly commanding. employ a reward system to
This approach is particularly further incentivize good hygiene
effective in cultural and religious practices. This might include small
sites where overt enforcement rewards for guests in hotels or
might be culturally insensitive. guest houses who reuse towels and
linens, reducing laundry impacts
CAERE ADOPTS A Behavioural Mirroring and promoting environmental
COMPREHENSIVE consciousness. Even small
APPROACH TO through Staff Actions gestures, such as thank you notes
MANAGING STAYCATIONS The team is trained not only or recognition on digital displays,
IN INDIA. THROUGH in the technical aspects of can significantly impact visitor
A COMBINATION OF cleaning and maintenance but behaviour.
also in serving as role models
EXPERTLY CRAFTED for visitors. The principle of Education and
SOPS, ADVANCED behavioural mirroring suggests Awareness Campaigns
TECHNOLOGY, AND A that individuals are more likely
DEEP UNDERSTANDING to adopt behaviours that they The educational campaigns
OF THE CULTURAL observe in others. By ensuring are tailored to the cultural and
operational context of each site
that all team members visibly
LANDSCAPES THE adhere to the highest standards and are communicated through
COMPANY OPERATES of cleanliness and order, Caere various media, including digital
WITHIN AND TRIES TO sets a behavioural benchmark displays, printed brochures, and
ENHANCE THE FACE OF for visitors. Team members online platforms. By educating
INDIAN TOURISM. make a point of showing their visitors about the environmental,
commitment to cleanliness by cultural, and health impacts
Christopher Blessing extensively using hand sanitizing of their actions, the company
stations, meticulously sorting fosters a more informed and
waste, and maintaining orderly conscientious visitor base.
that not only meets operational behaviour, which visitors are
goals but also enhances the inclined to mimic.
visitor experience. Below is an
elaboration on these techniques Feedback System for
and their application in Caere’s Shared Responsibility
operations:
Feedback systems can
Visual Cues and engage visitors actively in their
Signage cleanliness initiatives. By inviting
feedback on the cleanliness of
One of the most direct nudging the facilities, the FM teams not
techniques used by Caere involves only gather valuable insights into
the strategic placement of visual areas needing improvement but
cues and signage throughout the also make visitors feel like active

JUNE 2024•Clean India Journal
34 www.cleanindiajournal.com