Page 32 - CIJ March 2024 - Digital Edition

Cover Story

Understanding the
increasing landscape for

Green Solutions

Green is the new word. “The demand for
environment-friendly products is a must
in today’s landscape. However, the term
“green” is often used without a comprehensive
understanding of the entire product and its
application,” says Niyati Purohit, Director & CEO,
Megamorph Marketing Pvt. Ltd

he cleaning industry is on Stricter environmental regulations concentrates not only use 65%
a learning curve, striving and policies are pushing industries to less plastic than standard five
to strike a balance between adopt greener practices and products. litres’ cans but also feature built-
product efficacy and Governments around the world are in dosing systems for enhanced
Toperational budgets. We implementing measures to limit the convenience. Priced thoughtfully to
need to delve deeper to understand use of harmful chemicals and thereby align with the operational budgets
green products and their functions encouraging the shift towards green of the Indian cleaning industry,
within set contexts. This will help chemicals. the “ProDrop” range holds the CII
harness the potential of green The research and development GreenPro certification, signifying
solutions. efforts continue to focus on creating our dedication to sustainability and
The supply chain for these green more sustainable and efficient excellence.
raw materials is still developing, chemical products and processes. If any facility, be it a corporate
leading to higher costs for end The range of green solutions as
products. Balancing effectiveness with alternatives are fast expanding. building, high-traffic area,
budget constraints becomes difficult manufacturing or any other,
and it results in misconceptions What are the different kinds wants to adopt green
within the industry. It is thus of eco solutions for cleaning? cleaning solutions, where
crucial to address these challenges should they start?
collaboratively, fostering innovation There are two vital aspects to
and sustainable practices at affordable consider: the composition of the While, transitioning to ecofriendly
prices for all stakeholders. product itself and its packaging. cleaning products and supplies,
In this context, some of the firstly look for third-party
What would be the five major differentiating factors include certifications to ensure adherence to
reasons that you anticipate Introducing super concentrates stringent environmental standards.
this shift from regular — products with minimized Additionally, consider adopting
concentrated formulations to curtail
chemicals to green chemicals? water percentages Selection of packaging waste and lowering
biodegradable raw materials
Increasing awareness of transportation emissions.
environmental issues is driving a shift Products that do not impact the Evaluate equipment upgrades
towards green chemicals. Consumers, Biological Oxygen Demand (BOD) and initiate recycling programs for
businesses, and governments are and Chemical Oxygen Demand waste management alongside water
emphasising the need to reduce their (COD) of Effluent Treatment Plants conservation initiatives.
environmental footprint and adopting (ETPs) At CareClean, we advocate a
sustainable alternatives. With packaging innovation, the strategy of continual improvement,
This surge is fuelling demand for focus shifts towards reducing plastic aiming for a 1% enhancement
sustainable and ethically produced usage and promoting recyclability. each month. These incremental
cleaning solutions. Corporates and Our latest endeavour, the advancements yield significant
other industries are aligning products in “ProDrop” range, exemplifies changes over the course of a year,
keeping with their sustainability goals. this commitment. These super fostering sustainability.

MARCH 2024•Clean India Journal
32 www.cleanindiajournal.com