Page 34 - CIJ March 2024 - Digital Edition

Cover Story

Expanding
eco-friendly

solutions

to the retail market

Simran Khara, who recently shot to fame
through Shark Tank, as the Founder of
Koparo Clean, joined the green bandwagon
following the ordeal of scrubbing clean during
Covid. Her search and need to use the right kind of
chemicals with the right ingredients encouraged her to
get into the cleaning chemical manufacturing business.

e were be the person who is writing that bleached clothes next to your skin.
researching on script,” she added. Consumers today who use natural
what goes inside While there is awareness on the skincare products will not want to
the cleaning need to use eco-friendly chemicals, wear a coat of bleach on top of their
Wproducts there is requirement to understand skin,” added Simran.
and strangely did not find much one’s need and the right solution Having understood the need
from the labels on the products. to meet that need. “For example, for better cleaning solutions in
We realised certain chemicals like germicides would be required for the retail space, Simran is fast
bleach, ammonia, phosphates, and an operation theatre in a hospital, expanding by engaging contract
even artificial colours went into the which has different SOPs and manufacturers to improve
making of cleaning chemicals. Some protocols. But your home does not production capacity and meet rising
of the products were formulated in need that level of disinfection. In demand. “This will also help in
the 70s & 80s. They were formulated fact, such levels of germicides will reducing the time between two
for good reason, but in today’s introduce toxins in your home. delivery cycles. We are careful in
context there is a drastic change choosing partners, who share the
in the kind of building materials “On a similar note, in case of same values. We want to ensure
used in the linen we wear. There is laundry, in the 70s a typical office that the kind of ingredients used
no need for harsh chemicals like goer would wear a bright and white in the production process are in
benzene chloride. I saw a need for shirt which the homemaker would right order. There is a promise we
safe chemicals and an opportunity scrub to keep it white. This has have made to the consumers, and
to launch something on these lines. changed. Where we go to work has we will honour it. Besides, we are
Koparo was born three years ago, and changed. How we define ourselves supplying directly wherever we
Shark Tank was the absolute place has changed. The way we dress can. At this point in time, we do
for a startup to showcase and reach up has changed. Hence, we have not have distributors. Koparo has
consumers and to build awareness laundries which provide whiteness been an online business till date, so
through my story,” said Simran. for hospitality linen and laundries that it has a direct relationship with the

“We are in an interesting decade provide gentle care for childrenswear customers,” she added.
for India. I found that the homecare or chiffons & silk sarees. While Koparo is catering to the
sector is large and in need for better “Again, it is all about D2C market this year, it plans to
options. If there is a narrative to be preferences. Let us not be oblivious expand its reach through the online
written around naturally derived, of the fact that for whiteness, channels, including Flipkart,
more sustainable, cleaner, children clothes should be bleached. Zepto, Amazon, BlinkIt, Big Basket
safe, pet safe… cleaners, I want to And whether you want to put and Instamart.

MARCH 2024•Clean India Journal
34 www.cleanindiajournal.com