Page 56 - CIJ March 2024 - Digital Edition

Waste ManageMent

more recyclable. where innovative technologies are
This has a contributing to the production of
significant fuels that are being used for the
impact on manufacture of polyester yarn, and
the dumping waste clothes from plastic.
of waste. GST reduction on the adoption
A mindset of recycling materials would
for change greatly benefit Indian companies
coupled with and this in turn help our dream of
technological switching to a circular economy.
advances The promotion of subsidies for
would greatly the research and development of
benefit developing innovative packaging by our Indian
countries. Adoption government could greatly benefit
Bhagyashree Jain rates of segregation the plastic waste management
systems are dismal in sector.
developing countries.
A reduction in the pricing and
In terms of recycling in India purchase of recycled plastic on
located in urban areas. It is today, there are two verticals: par with virgin plastic would
logistically beneficial and a mechanical and chemical recycling. significantly benefit the industry,
good quantity of plastic waste The mechanical method is especially the start-up ecosystem
is generated. Rural areas mirror downcycling when we convert in the recycling space. There is a
the consumption and waste different types of plastics into lot of push for renewable energy
generation pattern of urban areas. granules. but the recycling space lacks this
PR marketing and customer loyalty Today, this method is not being as it is resource-intensive. Hence,
are exponential when a brand is utilized in a circular format as more support for start-ups and
sustainable. the industries generating plastic factories would be
This directly translates into waste are not reusing the converted beneficial.
companies today having to change product. It is diverted to a subset
operations, including looking into of subsidiary industries and hence
their entire supply chain, switching there is a lot of scope for
current packaging material into improvement.
eco-friendly options to comply Chemical
with EPR, and avoiding the levy of recycling is at a
hefty fines. nascent stage
Incentivizing corporates and
industries along with healthy
policies introduced in rural areas
could contribute significantly to
stymieing the accumulation of
plastic waste. Internationally a lot
of countries have signed a plastic
treaty and have joined hands to
work towards a common goal
of effective plastic waste
management. Marine plastic
waste has received a lot of
focus across the globe.
It is heartening to see
popular soft drink brands
invest in changing their
packaging to either
plastic-free or using
waste to make them

MARCH 2024•Clean India Journal
56 www.cleanindiajournal.com