Page 62 - CIJ May 2024 Digital Edition

MAKING A PO
T
IN
MAKING A POINT

Corporate Sector

Contribution to

Augmenting

Water Body

Revival

Among the major initiatives taken
Building Bunds for
Lakes while removing weeds by the Ministry of Jal Shakti, the ‘Jal
Shakti Abhiyan: Catch the Rain-2024’ aims
to cover water conservation, geo-tagging of water
bodies, desilting and cleaning of water bodies, revitalising
abandoned borewells, geo-tagging, and mapping of water bodies,
besides rejuvenation of small rivers and other activities.

Following closely, the corporate sector has taken major steps to reduce water
usage and conserve water beyond the boundaries of the company. Ashish
Ghatnekar, Chief-People & Operations at HDB Financial Services, who has
been actively involved in his company’s CSR initiatives on sustainable water
management practices, believes that water conservation is not the responsibility

of the government alone.

he HDB Financial
Services initiatives
include restoring water
bodies in various
Tstates, developing
numerous harvesting structures and
promoting sustainable agriculture in
collaboration with NGOs. The need
for sustainability in the restoration
and conservation of small water
bodies is essential.
Taps running dry in certain urban
regions in the country despite
summer being at least a month
away has brought the water crisis in
the country into sharp focus. While
civic bodies may have chosen to do
this as a precautionary measure, it is
indicative of the lack of long-term Lake after being cleaned
measures for water conservation.

MAY 2024•Clean India Journal
62 www.cleanindiajournal.com