Page 64 - CIJ May 2024 Digital Edition

AUTOCARE

Globe Toyota on Autocare

Dealers Take the Lead

Autocare is a discipline within the automotive
industry focussing on the maintenance, repair, and
overall upkeep of vehicles. There is a wide range of
services designed, to ensure vehicles are performing
at their optimum level. In the ambit of automotive
maintenance, cleanliness plays a significant role in
preserving a vehicle’s integrity and performance.
Mohana M, Editor-Clean India Journal interacts with
Globe Toyota’s COO Vivek Datta to understand the ever-
evolving landscape of the automobile industry, dealership,
technological innovations and practices.

Role of AI This ensures that the customer is well recycling of water, collaboration with
tended to and will return in the future.
NGOs and underprivileged schools,
The looming threat of AI taking over Customer preference data must be and plantation drives. Additionally,
human jobs in the digital age is partially maintained to ensure that the dealership sewage treatment plants across Globe
unfounded as dealerships will continue remains a one-stop shop for all mobility Toyota’s dealerships, use waterborne
to exist, irrespective of the type of needs. paint technologies which emit less
vehicles being sold -- hydrogen, CNG, carbon. Toyota has a scrappage policy
EV, diesel, or petrol. AI will enhance and takes back used cars.
customer experience and reduce the Green Transportation
workload of staff at dealerships. The Toyota offers hybrid electric vehicles
lifelines of a dealership are customer like Hyryder, Hycross, Camry, and Hybrid Electric Vehicle by
experience and satisfaction in both, the Vellfire on the premium market. The Toyota
online and offline modes. Technology- technology should be affordable and
savvy customers believe in performing sustainable. Suitable infrastructure This type works on both battery and
their research and leaving a query or should be in place. fuel. Regenerative braking technology
clarification that needs an immediate Mass transportation like the electric is used where the battery gets recharged
response. This is where AI can help. as the driver slows down or applies
buses plying across the Delhi-NCR brakes. There is an inbuilt system to
region and other big metros underscore
Smart Components in the presence of green transportation. shift between the battery electric power
Vehicles Other alternatives like CNG have better motor and the ICE regular fuel engine.

Dealers need to keep abreast of the infrastructure spread across the country Hydrogen Fuel Vehicle
and thus find more consumers.
smart components fitted in different Toyota has a hydrogen-fuel vehicle
vehicles. They must possess the Electric vehicles will take some time
acumen to acknowledge which portions to gain ground in India. Challenges model Mirai. Infrastructure has to
of the component need replacement in terms of the longevity of batteries, be developed for charging hydrogen
or repair and whether in part or frequency of charging stations, and fuel vehicle batteries. This will result
totality. Such holistic viewing of a premium prices plague this space. in sales growth for this type of fuel-
vehicle’s performance ensures that the Currently, one has to plan travel time powered vehicle.
customer’s needs are duly addressed. and an electric vehicle may be suitable When we discuss road safety or
Preferences like tea or coffee play a for use within a city, but intercity travel vehicle maintenance, it is the dealer
is not recommended.
role in building a good rapport with the who imparts the necessary knowledge
customer. All staff are keenly involved, to the buyer, including reduced water
right from the security, pantry to the sales Carbon Neutrality consumption to cover EPR. A well-
officer. All touch points that the customer Speaking of the initiatives taken, maintained vehicle is more fuel-
reaches including the housekeeping staff Globe Toyota engaged in several efficient, facilitates a smoother ride, and
stationed near the washrooms are critical. activities, including solar panels, retains a higher resale value over time. CIJ

MAY 2024•Clean India Journal
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