Page 12 - CIJ Oct 2024 Digital Edition
P. 12
NEWS TRACK
Good Glamm 8.75cr People
Group buys join Nationwide
feminine hygiene Cleanliness Drive
brand n October 1, 2024, a massive
cleanliness drive under the
ood Glamm Group has Swachh Bharat Mission saw
finalized its acquisition participation from over 8.75
of Sirona, a popular Ocrore people across India.
feminine hygiene brand, The government organized the event to
Gfor ₹450 crore. This move reinforce public commitment to cleanliness
strengthens Good Glamm’s position in and environmental hygiene, ahead of
the growing hygiene and wellness sector, Mahatma Gandhi’s birth anniversary.
adding Sirona’s innovative products, such
as menstrual cups, sanitary pads, and Participants from various sectors,
intimate hygiene solutions, to its portfolio. including citizens, officials, and influencers,
With Good Glamm’s strong digital engaged in cleaning efforts across urban
presence and distribution network, Sirona and rural areas. The event emphasized the
is expected to grow its consumer reach importance of individual responsibility
significantly. The acquisition marks a in maintaining a clean and healthy
key step in Good Glamm’s strategy to environment, reflecting the enduring spirit
diversify beyond beauty and personal care. of the Swachh Bharat initiative.
OCTOBER 2024•Clean India Journal
12 www.cleanindiajournal.com
