Page 14 - CIJ April 2025- Digital Edition

NEWS TRACK

River rejuvenation programme

ater scarcity, exacerbated
by agricultural demands,
urbanization and climate
change, poses a significant
Wthreat. ITC’s River Basin
Revival Rejuvenation programme
employs hydrogeological studies
to map water balance and identify
recharge zones. Interventions
include rainwater harvesting,
aquifer recharge and promoting
efficient agricultural water
use, leveraging expertise from across 60 irrigation projects in the demand-side efficiency, has created
organizations like WWF India and Godavari, Krishna, and Tapi basins. a potential water storage capacity
IISc Bangalore. In Karnataka, a partnership with the of 58.81 million KL and achieved

The company has expanded Department of Rural Development significant crop water savings.
its programme to cover 21 lakh & Panchayat Raj and VVKI targets The company’s commitment to
acres across five states, focuses on groundwater recharge in the South sustainable water management
enhancing water availability and Pennar River basin, benefiting areas is further evidenced by nine
improving water use efficiency. In around Bengaluru. of its units receiving platinum
Maharashtra, ITC is collaborating ITC’s comprehensive certification under the global
with the Water Resources water stewardship approach, Alliance for Water Stewardship
Department to improve efficiency encompassing development and (AWS) standard.

14 APRIL 2025•Clean India Journal•www.cleanindiajournal.com