Page 11 - Clean India Journal March Issue - Digital Edition

NEWS TRACK

incense wrappers, paper plates and from the backwaters in Kerala’s partitions in a large hall or as a
plastic from the river were in use. Alleppey to the Dal Lake in backdrop for a stage show.
The next step was to deposit this Kashmir, Prayagraj has opened up Consumer goods manufacturer,
waste at disposal sites near Naini, waterfront possibilities about waste Reckitt, provided the popular
for onward transportation by road management and logistics amidst Dettol soap at food-serving areas
crowd management. Innovative
to the Bhaswar processing plant for ways to use recycled plastic, to drive home the hygiene message
segregation. For tourist hotspots especially PET bottles and unique before/after meals. The Global
Interfaith Wash Alliance (GIWA)
methods to reduce single-use and the Uttar Pradesh government
plastic waste are major lessons for were partners with Reckitt in this
implementation in different ways initiative, named Dettol Banega
at mass events in other sectors and Swasth India. The Mahakumbh
locations. organisers introduced a huge jar-
shaped container in public places
Corporate initiatives called the ‘Jal Kalash’, for users

Coca Cola’s ‘Maidan Saanf’ to drop their empty plastic bottles
campaign in tie-ups with Go which were sent for crushing into
Rewise (safety jackets from plastic flakes.
recycled PET bottles), Econscious UltraTech Cement Limited,
(changing rooms from recycled in partnership with Prayagraj
plastic waste), Rekart Energies Nagar Nigam launched a waste
(collection/segregation of waste for management initiative called
recycling) demonstrates an effective ‘Mahakumbh ka Mahasankalp’
way to merge sustainability and addressing the challenge of plastic
branding. The recycled plastic waste at the spiritual gathering.
jackets were used by boatmen, The initiative collected plastic
volunteers and housekeeping waste and processed it for use
workers. The changing rooms as alternative fuel in cement
set up by assembling plastic manufacturing at Dalla Cement
boards made from recycled Works, an integrated manufacturing
material packed in layers and unit located in Sonbhadra (UP).
painted by noted artists was an Till date more than 400 metric tons
example of privacy, utility and of collected plastic waste has been
waste management; workable in processed as alternative fuel at
any outdoor or indoor setting as Dalla. UltraTech also supports the
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www.cleanindiajournal.com•Clean India Journal•MARCH 2025