Page 11 - Clean India Journal March Issue - Digital Edition
P. 11

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                  incense wrappers, paper plates and   from the backwaters in Kerala’s   partitions in a large hall or as a
                  plastic from the river were in use.   Alleppey to the Dal Lake in   backdrop for a stage show.
                  The next step was to deposit this   Kashmir, Prayagraj has opened up    Consumer goods manufacturer,
                  waste at disposal sites near Naini,   waterfront possibilities about waste   Reckitt, provided the popular
                  for onward transportation by road   management and logistics amidst   Dettol soap at food-serving areas
                                                  crowd management. Innovative
                  to the Bhaswar processing plant for   ways to use recycled plastic,   to drive home the hygiene message
                  segregation. For tourist hotspots   especially PET bottles and unique   before/after meals. The Global
                                                                                  Interfaith Wash Alliance (GIWA)
                                                  methods to reduce single-use    and the Uttar Pradesh government
                                                  plastic waste are major lessons for   were partners with Reckitt in this
                                                  implementation in different ways   initiative, named Dettol Banega
                                                  at mass events in other sectors and   Swasth India. The Mahakumbh
                                                  locations.                      organisers introduced a huge jar-
                                                                                  shaped container in public places
                                                  Corporate initiatives           called the ‘Jal Kalash’, for users

                                                    Coca Cola’s ‘Maidan Saanf’    to drop their empty plastic bottles
                                                  campaign in tie-ups with Go     which were sent for crushing into
                                                  Rewise (safety jackets from     plastic flakes.
                                                  recycled PET bottles), Econscious   UltraTech Cement Limited,
                                                  (changing rooms from recycled   in partnership with Prayagraj
                                                  plastic waste), Rekart Energies   Nagar Nigam launched a waste
                                                  (collection/segregation of waste for   management initiative called
                                                  recycling) demonstrates an effective   ‘Mahakumbh ka Mahasankalp’
                                                  way to merge sustainability and   addressing the challenge of plastic
                                                  branding. The recycled plastic   waste at the spiritual gathering.
                                                  jackets were used by boatmen,   The initiative collected plastic
                                                  volunteers and housekeeping     waste and processed it for use
                                                  workers. The changing rooms     as alternative fuel in cement
                                                  set up by assembling plastic    manufacturing at Dalla Cement
                                                  boards made from recycled       Works, an integrated manufacturing
                                                  material packed in layers and   unit located in Sonbhadra (UP).
                                                  painted by noted artists was an   Till date more than 400 metric tons
                                                  example of privacy, utility and   of collected plastic waste has been
                                                  waste management; workable in   processed as alternative fuel at
                                                  any outdoor or indoor setting as   Dalla. UltraTech also supports the
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                                                          www.cleanindiajournal.com•Clean India Journal•MARCH 2025
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