Page 56 - CIJ May 2025- Digital Edition

LAUNDRY

An adoption of corn starch modern laundry services that aim
packaging, despite its higher cost, for consistent, high-quality results.
showcases a willingness to invest in “A lot depends on the clothing
greener alternatives. “We are using items – you do not know when the
costs around 1.75 times more than colour is going to run out, right?”
normal packing, but it is something This necessitates a more nuanced
that we have started.” approach to garment care beyond
simple machine washing.
Addressing Industry
Challenges Future of Modern
Rishi points to the need for Laundry
greater transparency in service The future of laundry in
offerings, moving away from India hinges on a confluence of
vague terms like “dry cleaning” technology, sustainability and a
without clear explanations of the deep understanding of the local
processes involved. “I feel there context. Rashi also emphasizes
should be a sense of transparency. the role of government support in
If you are charging people for fostering the growth of the modern
washing and ironing, or doing laundry sector, particularly through embracing technology, prioritising
by-the-kilo service, it is good to be policies that promote sustainability, sustainability and focusing on
transparent.” such as a complete ban on single- customer convenience, they are
Furthermore, the unique use plastics and by improving the paving the way for a more modern,
characteristics of Indian garments, ease of doing business. efficient and environment conscious
with their diverse fabrics and often The emergence of newer services approach to garment care. This
less standardised dyeing processes, signifies an important moment in ultimately redefines how India
present specific challenges for the Indian laundry industry. By handles its laundry.

56 MAY 2025•Clean India Journal•www.cleanindiajournal.com