Page 61 - CIJ May 2025- Digital Edition
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WASTE MANAGEMENT
We just recently launched a digital IoT-
based disposal kiosk, so you share your
display on the top which can be used in the
form of an advertising model, where you
can generate revenue from advertising. It
also has a sensory system that shows the
real time impact of a person disposing of
the cigarette butt.”
Ketan Prajapati
The growing global emphasis “Along with the environmental MéGO! in France, companies
on sustainability has significantly impact, the social impact is also can focus on converting cigarette
boosted impact and client encouraging for any organization. filters into valuable materials.
acquisition. We have entered the market at One unique approach involves
“Initially, the market seemed a particularly good time when transforming cigarette butt waste
this is seen as a greater value
like there would be few takers. addition.” into sustainable décor and gifting
Only a few companies would items like planters, photo frames
Recognizing that public spaces
take you on board. But now, with like pan vendors, bus stops and and mobile stands, tapping into
sustainability goals in place, cafés often do not prioritize India’s large gifting market.
people are serious. They want traditional sustainability models, Companies could shape their
cigarette butt SaaS.” a digital IoT-based disposal kiosk vision to establish a circular
is an important requirement. economy. It provides corporate
This innovative solution features and hotel clients with recycled
advertising space to generate products of equivalent value to
revenue and a sensory system that the service fees — often branded
provides positive reinforcement for use in gifting. This not only
and real-time impact data to users sustains the client’s costs but
upon disposal. also broadcasts a powerful
“We recently launched a digital sustainability story. This
IoT-based disposal kiosk. The initiative has been so successful
display on top can be used as an for BuffIndia that demand for
advertising model to generate recycled products currently
revenue. It also has a sensory exceeds supply.
system that shows the real-time By building a comprehensive
impact a person is creating by
disposing of a cigarette butt.” ecosystem for cigarette waste
management and embracing the
This strategic move aims principles of circular economy,
to make cigarette waste companies are not only cleaning
management economically viable up India’s environment but also
and accessible across 100% of creating economic and social
the Indian market. value from an often-overlooked
Drawing inspiration from waste stream.
international examples like
TerraCycle in the USA and As told to Keerthana Sundar
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