Setting a powerful example, Delhi Chief Minister Rekha Gupta personally wielded the broom to launch a month-long mega cleanliness campaign titled “Delhi Ko Koode Se Azaadi”. The drive, initiated from the Women and Child Development Office at ISBT Kashmere Gate, marked the beginning of a sweeping citywide effort to rid Delhi of garbage.
The Chief Minister was seen clearing waste, removing old files, and overseeing the cleaning of government premises, making a strong statement on the government’s zero-tolerance approach to accumulated waste. This symbolic act, backed by action on the ground, signals a shift towards deeper civic engagement and public accountability.
The campaign will continue throughout August, with targeted clean-up operations scheduled every Saturday and Sunday across key city locations, including markets, industrial zones, hospitals, schools, slums, and public transport hubs. A “Swachhata Challenge” is also underway, encouraging citizens to nominate others in a ripple-effect campaign, and an online portal has been launched for uploading “before and after” images of cleaned spaces.
In another community-focused initiative, CM Gupta joined residents in Sanjay Basti, Timarpur, participating in on-ground cleaning efforts and promoting behavioural change at the grassroots level.
By leading from the front, the Chief Minister has set the tone for an inclusive, action-driven cleanliness movement. The campaign is being widely hailed for its transparency, people-first approach, and the strong message that “cleanliness starts with us”.