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Relief for Delhi: Cleaning Drive Begins

by Clean India Journal Editor
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Setting a powerful example, Delhi Chief Minister Rekha Gupta personally wielded the broom to launch a month-long mega cleanliness campaign titled “Delhi Ko Koode Se Azaadi”. The drive, initiated from the Women and Child Development Office at ISBT Kashmere Gate, marked the beginning of a sweeping citywide effort to rid Delhi of garbage.

The Chief Minister was seen clearing waste, removing old files, and overseeing the cleaning of government premises, making a strong statement on the government’s zero-tolerance approach to accumulated waste. This symbolic act, backed by action on the ground, signals a shift towards deeper civic engagement and public accountability.

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The campaign will continue throughout August, with targeted clean-up operations scheduled every Saturday and Sunday across key city locations, including markets, industrial zones, hospitals, schools, slums, and public transport hubs. A “Swachhata Challenge” is also underway, encouraging citizens to nominate others in a ripple-effect campaign, and an online portal has been launched for uploading “before and after” images of cleaned spaces.

In another community-focused initiative, CM Gupta joined residents in Sanjay Basti, Timarpur, participating in on-ground cleaning efforts and promoting behavioural change at the grassroots level.

By leading from the front, the Chief Minister has set the tone for an inclusive, action-driven cleanliness movement. The campaign is being widely hailed for its transparency, people-first approach, and the strong message that “cleanliness starts with us”.

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As Clean India Journal celebrates its 20th anniversary this October, we’re proud to remain unrivaled as India’s only magazine dedicated to cleaning and hygiene. For two decades, we have been the leading trade publication, connecting with professionals across all sectors involved in industrial, commercial, and institutional cleaning.

Our commitment is to deliver the latest industry news, insights, and technologies through in-depth features, case studies, and relevant articles that address the most pressing issues in the cleaning and hygiene sector.

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