The campaign launched in the initial days of 2018, now goes on-ground with an exclusive Augmented Reality (AR) and Virtual Reality (VR) activation on 25th May 2018 at Cyber Hub, Gurugram – the first Not-for-profit organisation in entire Asia to communicate using these mediums, apart from radio, print and social media. The activation ideated to reach out to masses, primarily youth, will promote awareness of three precise concerns in India, also the key issues which the organisation is closely working around -Child Labour, Child Education and Health & Sanitation.
HP Singh, Founder & Chairman, Global Social (India) Foundation said, “India, once named as “The Golden Sparrow’, is a land that has been at the peak of greatness for centuries. With this campaign we are urging the youth of India to join hands with us and help us in creating a better India. Tomorrow’s India is trying to act as the catalyst in leading the great national integration required to fight off the damaging issues. Words of courage, stories of inspiration and meaningful action will surely cut ice with the youth. India needs every individual, every identity to come together for its future, for Tomorrow’s India”.