Selling – Direct or Indirect?

Any equipment manufacturer/supplier would prefer to supply his machines in the simplest way, i.e., directly to the end user company. The profit margin is more, the payment is safe and servicing of the equipment is easier, as there is less mishandling by the operators. On the other hand, when selling to the service providers, the payment can be delayed and there can be equipment breakdowns because of handling by unskilled workers. However, selling to service providers makes more business sense as the market is wider and many equipment suppliers do prefer this route. Therefore, the question here is how an equipment supplier can manage to continue supplying machines to service providers and yet get the payment on time.

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Deciding to Dry Clean

An in-depth analysis of real-world cleaning scenarios for troublesome fabrics The first event that makes most cleaners consider dry cleaning a fabric is this common request from a customer: “I…

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Change of Guard!

S Balaji has recently taken over as Country Head of Nilfisk Advance. Speaking to CIJ, S Balaji said, “With the Indian economy poised to grow strongly in the years to…

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Water Purification Technology

Eureka Forbes Limited recently introduced ‘Aquaguard Total Duo’, the world’s first water purifier which deploys a patented recirculation technology together with dual purification technologies of RO and UV to prevent…

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Toilet Woes

More than half of the 80,000 government schools in Andhra Pradesh have no toilets, and where they exist, they are in bad shape. In every fourth government high school, girls…

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