Marketing planning is key to success but what goes into an international marketing plan and how does it differ to a plan for your domestic market? Ceris Burns, international marketing specialist for the cleaning industry, MD of Ceris Burns International Ltd, London talks us through the key points to be considered.
“Today clients demand not only quality washing, but also better hygiene standards. They look for cost effective, energy efficient and time saving laundry systems and cleaning chemicals,” says Atul Rawal,…
When door-to-door collection and delivery in the retail laundry segment hit the Indian market, people were agog with the comfort it brought with it. It meant no carrying loads of…
While various toilet fixtures are being introduced for better cleaning of toilet, facility managers are yet to find ways to beat the odour resulting out of low-flow and no-flow systems.
About 10 years ago, I was attending a US Green Building Council meeting where Jan Beyea, the facility manager for the National Audubon Society, was reporting on the “greening” of…
Entries to the Pulire 2011 innovation award to be held at Verona from May 24-26, 2011 has been launched. The entries have been invited in three categories: machinery, equipment and…
The European Chemicals Agency (ECHA) has published an inventory of over 20,000 chemicals declared hazardous by manufacturers and importers to improve worker safety and consumer protection. It aims to protect…
Graywater can be defined as untreated domestic wastewater which has not come into contact with toilet or direct food waste. Typically, it is water coming from bathtubs, showers, sinks, laundry activities and similar water consuming systems. Not included are water discharges from toilets, kitchen sinks, disposers, dishwashers or laundry water from soiled diapers. These discharges are usually designated “blackwater”, primarily because of the potential presence of pathogenic microorganisms.
While each state has taken up river cleaning seriously, the Union budget this time has made special allocation of funds for cleaning water bodies. The Finance Minister has announced र600…
The Chennai Municipal Corporation has planned to purchase mechanical sweepers for the ten zones after the announcement was made in the civic budget-2011. The corporation already has one mechanical sweeper…