Page 39 - Clean India Journal - Sept 2023 Digital Edition

Industry news

Industry leader announces

rebranding initiative

Reflects its identity of keeping up
with the times

uzil Rossari, a leading Enhanced
provider of innovative
cleaning and hygiene communication
Bsolutions, has Buzil Rossari’s rebranding
announced its comprehensive efforts extend to its communication
rebranding initiative. This channels, including its website,
strategic move aims to social media platforms and
reinforce the company’s marketing materials. These updates
commitment to excellence, ensure a consistent and engaging
innovation and customer brand experience for customers and
satisfaction. stakeholders.
The rebranding process
reflects Buzil Rossari’s Expanded product
evolution as a market leader portfolio
and its dedication to meeting
the evolving needs of its Alongside the rebranding, Buzil
customers. The new brand Rossari is excited to introduce new
identity captures the essence and improved products that address
of the company’s core values the diverse needs of its customers.
while embracing a modern and These innovative solutions will
dynamic approach. empower businesses to achieve
higher levels of cleanliness,
Key highlights of the hygiene and sustainability.
rebranding include:
“We are thrilled to unveil our
rebranding initiative, which
Refreshed logo represents a significant milestone

Buzil Rossari’s new logo in our company’s journey.
symbolizes its forward- This strategic move reflects
thinking mindset and our commitment to delivering
commitment to progress. exceptional cleaning and hygiene
The design embodies the solutions while embracing a
company’s reliability, expertise modern and customer-centric
and cutting-edge solutions. approach”, said S Vanchinathan,
Head Sales – SAARC, Buzil
Updated visual Rossari.
Buzil Rossari’s rebranding
Identity initiative is a testament to
The rebranding introduces its dedication to continuous
a fresh and contemporary improvement and customer
visual identity, including satisfaction. The company remains
a vibrant color palette and focused on providing innovative,
modern typography. These sustainable and reliable solutions
elements reflect Buzil that empower its customers to
Rossari’s innovative spirit and thrive in today’s dynamic world. All
dedication to staying ahead of the while, their core focus is on R3
industry trends. i.e. Revisit – Realign – Reinforce. CIJ

Clean India Journal•SEPTEMBER 2023 39
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