Page 33 - CIJ JAN 2024 - Digital Edition

Touch PoinT
We believe that we compete
based on premium product
offerings and application
expertise, innovative products,
value-added solution delivery,
and strong customer service
and support.
The need for cleaning
products has evolved over
the years and so has its
applications. What are the
major changes that you
have witnessed in consumer
preferences and how
Harvey has customized the
requirements?
The first is Preference for
Environmentally Friendly
Products. In recent years, there
has been a significant shift in
consumer preferences towards
eco-friendly and sustainable
cleaning products. Consumers
are increasingly conscious of
the environmental impact of
traditional cleaning chemicals.
Today, many businesses recognize
the importance of integrating
sustainability into their operations,
reflecting a broader understanding
of the interconnectedness between
business success, environmental
health, and social well-being.
We have developed highly
concentrated products that prioritize
sustainability. This includes
formulations with biodegradable
mild ingredients, minimal
packaging, eco-friendly production
practices, space savings, water
savings, and better air quality.
Then comes the demand for
Multi-Purpose and Convenient
Products. Consumers now
seek cleaning products that
serve multiple purposes and ‘Harvey CleanPro’ seeks
are convenient to use. While to differentiate itself from its
customising Harvey CleanPro has competitors by becoming the
focused on multi-purpose cleaning preferred partner to customers, and
chemicals that effectively tackle providing innovative, industry-
various surfaces and types of leading products to make their
dirt. Products have been designed facilities safer and healthier for
keeping in mind simple end users.
the workers who clean them and
Additionally, our product packaging the people who occupy them. We
is aligned with the ease-to-use believe the quality; ease of use
concept. and environmental profile of our
A third Preference I can products are competitive strengths.
mention is for Transparency and
Health-Conscious Formulations. What are your plans for
Consumers are now increasingly 2024 and where do you
concerned about the ingredients
in cleaning products that are free see the demand?
from harsh chemicals and potential In 2024, focusing on brand
allergens. Our products are tested
by reputed ‘Third Party Laboratory’ awareness would be our major and
fundamental plan. The demand
and we have certifications from for sustainable products has been
recognised organizations that on the rise, driven by increasing
demonstrate our commitment to
sustainability. These builds trust environmental awareness and
consumer preferences for eco-
with consumers who may be friendly options. We can see our
sceptical of green claims without
third-party verification. products very well fit into the
strategic sourcing practices of
procurement teams to optimize
What are the major their processes, reduce costs,
solutions offered by Harvey and add long-term value to their
and for which industries? organizations.
‘Our range of products and What sets your products
solutions improves our customer’s
operational efficiency as well as apart from other market
their cleaning, sanitizing, and players?
hygiene results, which we believe
assists them in protecting their Our product range offers a full
brands. The products also help package with a comprehensive set
customers achieve their goals of of benefits under one roof which
reducing waste, energy, and water is a compelling value proposition
consumption and can provide for customers. We have built
documented analysis of the cost and trust with consumers who value
resource savings they can achieve transparency and accountability.
by implementing our solutions.
A common misconception is
that eco-friendly products may
‘The company serves compromise on quality; our
institutional and industrial end- products have proved this wrong
users such as corporate offices, by offering excellent quality along
facility management companies,
e-commerce warehouses, with carrying an environmental
manufacturing units, food and profile. While sustainability is a
beverage processing plants, significant factor, we ensure that our
educational institutions and health- pricing remains competitive. We
care facilities, hospitality segment, support our customers in conducting
and public places, across India comprehensive cost assessments
either directly to end-users or which is essential for making
through third-party intermediaries. informed business decisions. CIJ
Clean India Journal•JANUARY 2024 33
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